Marketing Manager

Optimy is a world-class digital solution that helps around 300 clients in over 30 countries optimize their CSR, Grants and Sponsoring activities.

With a scale-up mindset and a drive for results, we all work towards one common objective**:_Making an impact on the world of philanthropy through Tech_**

Our client portfolio includes Audi, L’Oréal, Michelin France, TUI, Petrobras and many others.

Our dynamic and international team is the keystone of our success. Optimy headcount has been growing by 33% in 2021, and despite the context we all know, revenue has grown by 25%

You’re looking to be part of a team where your ideas are valued and you see the direct impact of your work? You love challenges and you have a “go-getter” attitude?

You want to be part of one of the fastest growing SaaS companies in Europe that helps corporations to have a positive impact on society? Then we want to meet you

**Your Mission**

Reporting directly to the CEO, the key responsibilities are to **generate demand generation at scale **thanks to marketing and brand awareness efforts with the most efficient CAC, as well as identifying **growth opportunities**. **Direct report **of 4FTEs in Europe with local day-to-day lead + 3 Trainees in EU + manage the sourcing supplier

**Core Responsibilities**

**_Strategic_**
- Our market is booming: advise the best growth opportunities - markets to target, ICPs to focus, pricing approach, go-to-market,...
- We must make much more noise: own Optimy internal and external image together with the CEO - vision, mission, positioning, tone of voice, tag line, internal and external communication, design style,...
- Optimize marketing activities to drive the buying process and deliver revenue
- Define and execute yearly marketing strategy and perform analysis on effectiveness based on specific OKRs
- Implement marketing action plans with specific monthly individual KPIs
- Review marketing tools and processes with the Revenue Operations Specialist
- Ensure an efficient CAC (new logo, upsells, cross-sells)
- Manage the marketing budget

**_Media / PR partnerships_**
- Ensure Optimy visibility in as many media as possible as often as possible
- Organize Optimy visibility externally in collaboration with other managers

**_Manage the Sourcing activities_**
- Define the strategy, the rules of engagement, etc.
- Manage the external sourcing day-to-day
- Manage the budget

**_People management together with the marketing team lead_**
- Hiring and onboarding
- Coaching and training
- Review team KPIs and OKRs and ensure the objectives are met
- Ensure each team member’s personal development and professional growth

**Your Profile**
**5+ years** of well-rounded marketing experience ideally in a fast-growing international SaaS - with **3+ years** **of experience in a leadership role**. Experience in Social Impact is a plus.
- Advanced analytical and strategic skills
- Thorough knowledge of SaaS marketing principles, brand, product, and service management
- Good understanding of the Social Impact industry
- Ability to draw tangible plans and get them executed
- You are work-proficient in English
- Experience in North America is a plus
- Outstanding communication and interpersonal skills
- Aptitude to lead and inspire a team
- Passionate customer advocacy
- Adaptability to changing market dynamics
- Entrepreneurial spirit with a strong drive
- With a good sense of humour
- **You have an EU citizenship or a valid Belgium work permit**

**The Offer**:
**_The fundamentals_**
- A permanent contract with an evolutive fix wage
- An end year bonus based on the company's annual performance
- Monthly net fees
- Meal vouchers
- Annual echo-checks
- Transports reimbursed/ or km by car
- Hospitalization insurance (DKV)
- Working materials such as a computer

**_We focus on you_**
- A key function in a dynamic, young, Belgian scale up, active in the social impact industry
- Even after COVID will maintain a Hybrid working policy
- Growth potential along with 38 training hours per year with full access to a leading learning platform
- 16 volunteering hours per year to focus on your social goals and values
- Fresh fruits in the office - we deliver a bucket of fresh fruits every week
- Fresh quality coffee - we are proud of the quality of our coffee, you can smell the coffee beans straight from the entrance
- Green plants - we take very good care of our diverse office flora and you can always join our team of office gardeners

**_An inspiring environment_**
- A flexible and international work environment spreads throughout our three offices based in Brussels, Toronto and Manila (cumulatively, we speak 17 languages)
- A friendly atmosphere where transparency and inclusiveness is valued
- Friday Demos - once per month we all meet in an open space Google Meet environment to connect with our peers from both offices: Canada and Belgium. We get to know our newcomers, present our achievements, share updates and chall