Regional Marketing Specialist

IntroFor one of its key European regions, the company is looking for a Regional Marketing Specialist (France) to drive marketing performance and business growth.Based at the headquarters in Kortrijk, you will be responsible for developing and executing an omnichannel marketing strategy tailored to the French market. You will combine data-driven digital initiatives with impactful local actions to increase engagement, revenue, and brand presence in one of the company's most strategic regions.ResponsibilitiesStrategic Ownership & PlanningAct as the single point of contact for the regional marketing action plan and budget for FranceTranslate global company strategy into a localized, market-relevant marketing planDevelop and execute an e-commerce-first marketing strategy, ensuring the right content reaches the right audience at the right momentEnsure strong alignment between e-commerce initiatives and other marketing channelsStakeholder CollaborationWork closely with the Regional Sales Management team in FranceCollaborate with internal stakeholders across multiple domains to support sales objectives, product launches, and regional growth prioritiesMarket Expertise & Campaign ExecutionServe as the marketing expert on the French industrial marketMonitor competitors and identify regional trends within material handling, agriculture, and constructionExecute targeted omnichannel campaigns with a tone of voice adapted to the French B2B audienceEngagement, Events & Performance TrackingOrganize and actively participate in French trade shows, customer events, and local sales initiativesAnalyze, track, and report on marketing performanceContinuously optimize campaigns to maximize ROI, customer growth, and profitabilityExperience & CompetencesMinimum 5 years of professional experience, including at least 2 years in digital marketing with a strong focus on e-commerce sales and merchandisingFluency in French and EnglishExperience in a B2B environment; affinity with technical products or industrial sectors is a strong plusStrong understanding of marketing principles, tactics, and best practicesProven experience with marketing tools and software such as Salesforce, Selligent, Excel, and TableauAnalytical mindset with the ability to interpret marketing metrics and performance dataStrong project management skills, capable of handling multiple initiatives simultaneouslyProactive, positive, and solution-oriented attitude in a fast-paced environmentExcellent communication skills and ability to provide structured feedback to stakeholdersWillingness to travel a few times per year to meet customers and internal partnersOfferA strategic and impactful role within a leading international organizationHigh level of ownership and autonomy over the French marketing strategyClose collaboration with sales, digital, and regional teamsA dynamic environment combining digital innovation with on-the-ground market presenceOpportunities to influence regional growth in one of the company's most important markets