Shopper Marketeer | Beverage Industry

il y a 2 jours


Brussels, Belgique Generations Recruitment Temps plein

What's in it for you?An exciting opportunity to actively contribute to the creation and development of the new Shopper Marketing expertise hub of our client, a leader in the beverage sector.The chance to implement innovative and impactful shopper strategies for all brands in Belgium.A dynamic and collaborative work environment within a major player in the FMCG sector, where you will work in close synergy with the Sales, Marketing, and Category Management teams.A competitive salary package commensurate with your responsibilities, complemented by attractive extra-legal benefits. About the roleOur client, a key leader in the beverage sector (Food & Beverage), is transforming its marketing organization to create a specialized expertise hub dedicated to Shopper Marketing. This new department is shifting from a brand-based structure to a channel-based approach (Home/Out of Home).In this creation context, we are looking for a Shopper Marketeer to join this new team. You will play a crucial role in developing and executing innovative and impactful shopper strategies for Belgium and the Netherlands, reporting directly to the Shopper Marketing Manager.Key Responsibilities:Strategy & Execution:Translate the overall brand strategy into effective in-store and online activations, OOH visibility, retail media campaigns, and shopper engagement initiatives.Develop creative concepts for in-store campaigns.Coordinate with Belgian retailers (Carrefour, Delhaize, etc.) to ensure successful activation implementation.Collaborate with the Netherlands team on cross-border concepts.Monitor and analyze trends in retail media to identify innovative approaches.Operational Management:Manage the administrative aspects of activations, including invoices, coupons, and redemption rates.Oversee the development and monitoring of displays and Point-of-Sale (POS) material.Track stock levels and manage the manufacturing of marketing materials.Analyze activation performance (KPIs, ROI) to optimize investments and future strategies.Collaboration & Teamwork:Collaborate closely with cross-functional teams (Sales, Marketing, Category Management) to align on shopper marketing initiatives.Foster effective collaboration within a matrix environment, particularly between Belgium and the Netherlands. About the ideal candidate You hold a Master's degree in Marketing, Communication, or Economics. You have 3-6 years of solid experience in Shopper or Trade Marketing, ideally acquired in the FMCG sector. You have excellent analytical skills with a focus on measuring ROI and KPIs and you are results-oriented with a strong focus on operational efficiency. You can manage administrative complexity effectively and have proficiency in project management tools.You have a collaborative spirit and ability to work effectively in a team. You have Adaptability and ability to thrive in a dynamic, fast-paced environment.️You are operationally trilingual (French, Dutch, English).



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