[HKGTA] - Director of Commercial

Job Description
Hong Kong Golf & Tennis Academy (HKGTA) under Rosewood Hotel Group is seeking a commercially driven leader to head Membership Sales, Events & Partnerships and Room Sales for a distinguished private patrons' institution built around Golf, Tennis, Wellness, and Lifestyle. This role is designed for a senior luxury hospitality professional who can build pipeline, convert high-value prospects, and identify select groups and businesses whose interests align with the Academy's sporting, dining, and hospitality offering — including Golf and Tennis programming, patron stays, Food & Beverage experiences, and related commercial activity. You will lead the strategy and execution for patron acquisition, event-driven business development, strategic partnerships, and the commercial performance of stays, dining, and related revenue streams, with a strong focus on preserving the exclusivity of the Academy while delivering sustained growth. This is a visible leadership mandate for someone who combines commercial instinct, relationship depth, and disciplined execution across multiple revenue streams, always in a manner consistent with a private, curated patron experience. HOW YOU’LL MAKE THE PLACE
• Lead the overall commercial strategy and execution to deliver patron acquisition targets across existing and new patronship plans, with clear ownership of enquiry generation, lead nurturing, conversion, and retention.
• Build, manage, and continuously strengthen a high-quality sales pipeline, ensuring disciplined prospecting, timely follow-up, accurate forecasting, and strong conversion at each stage of the patron journey.
• Identify and cultivate relationships with select groups, corporations, and individuals whose interests align with the Academy's golf and tennis programming, and who represent suitable prospects for patron stays, dining, and related commercial engagement.
• Oversee the full patron acquisition experience from first contact to onboarding, ensuring that every prospect interaction reflects the exclusivity of the brand and creates a seamless handover into ongoing patron engagement.
• Lead the Events & Partnerships function as a commercial growth engine, ensuring events are strategically curated to generate qualified leads, deepen relationships, enhance brand positioning, and convert into measurable outcomes.
• Identify, negotiate, and manage strategic partnerships that enhance the Academy's standing among relevant audiences and support commercial performance across patronship, events, stays, and F&B.
• Own the commercial strategy for patron stays and F&B consumption, ensuring these are positioned and sold as part of a cohesive, curated patron experience rather than as a standalone hotel product.
• Work closely with internal stakeholders across Operations, Marketing, and senior leadership to ensure that commercial plans are joined up, execution is coordinated, and opportunities are maximised across all patron-facing touchpoints.
• Set clear KPIs, activity targets, and performance expectations for the team, and lead regular pipeline, conversion, and business review rhythms to ensure focus, accountability, and delivery.
• Coach, develop, and lead a commercially minded team capable of balancing the Academy's premium, exclusive positioning with strong sales discipline, proactive outreach, and conversion ownership.
• Use market intelligence, performance data, and business insight to refine strategy, improve conversion outcomes, and identify new commercial opportunities consistent with the Academy's exclusivity.
• Serve as a senior commercial representative of HKGTA externally, building credibility with patrons, prospects, partners, and key market stakeholders while safeguarding the Academy's private, curated identity. What You Should Have
• Proven experience in hospitality, events business development, partnerships, or related high-touch commercial environments.
• A strong track record of driving revenue, lead generation, and conversion, ideally across more than one commercial channel such as patronship, events, patron stays, or partnerships.
• Demonstrated success in building and managing a sales pipeline, including prospecting, follow-up discipline, forecasting, and closing.
• Confidence engaging with high-value patrons, partners, and senior stakeholders, with the presence and judgement to represent an exclusive, private brand externally.
• Experience leading or mentoring a team, with the ability to set direction, review performance, and create accountability around targets and service standards.
• Strong commercial instincts paired with an ability to translate strategy into practical execution across patronship, events, and partnership-led opportunities, always mindful of exclusivity.
• Excellent relationship-building and communication skills, with the ability to work across internal teams and external stakeholders to drive joined-up results.
• A hands-on, proactive approach — this role requires someone who can both lead and personally drive momentum, not simply oversee from a distance.
• Comfort working with data, targets, and business metrics to assess performance, identify opportunities, and improve outcomes.
• Fluency in English is essential; Cantonese and/or Mandarin would be advantageous in supporting relationship-building across Hong Kong and regional networks.

About Us
Nestled in the lush surrounds of Sai Kung, Hong Kong Golf & Tennis Academy is an elite sports and leisure destination, where potential of all kinds can be realised. Patrons can enjoy exclusive access to world-class golf and tennis coaching from PGA of America Learning & Performance and Rafa Nadal Tennis Center, while expert sports training and state-of-the-art wellness facilities combine with peerless dining and accommodation to create Hong Kong’s leading lifestyle hub. The perfect place for families and individuals to explore new interests and make the most of their training and leisure time, HKGTA is a thriving community with sport at its beating heart. General Information Country/Region Hong Kong SAR Province/City Hong Kong SAR Hiring Entity Hong Kong Golf and Tennis Academy Department Sales & Marketing

Job Type
Full-time Permanent