Dealer Marketing Specialist

Dealer Marketing Specialist BeLux Brussels, Belgium | Full-time | Marketing As Dealer Marketing Specialist, you are the marketing partner of our BYD and DENZA dealer network in Belgium and Luxembourg. You help dealers turn the national brand strategy into local marketing that generates leads, drives showroom traffic and supports vehicle sales, while keeping both brands consistent and premium at every point of sale.

Key responsibilities
• Dealer marketing plans: Support dealers in building annual and quarterly local marketing plans aligned with our national campaigns, and monitor their execution.
• Local activation: Help dealers run local events, test-drive days, showroom activations and promotions that increase traffic and leads.
• Marketing budgets and co-op: Manage dealer marketing funds and co-op programmes: review plans and claims, and follow up the return on investment.
• Brand compliance and localization: Make sure dealer websites, signage, advertising and point-of-sale materials are up to date, localized in French and Dutch, and compliant with BYD and DENZA corporate identity guidelines.
• Tools and assets: Provide dealers with ready-to-use campaign kits and digital assets, and support the marketing side of new point-of-sale openings.
• Performance follow-up: Track dealer-level marketing KPIs (leads, conversion, cost per lead, showroom traffic), report results and share best practices across the network.
• Main point of contact: Visit dealers regularly and act as their go-to person for marketing, in close collaboration with Sales, Network development, Aftersales and the central Marketing team.

Your profile
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Experience:
3 to 5 years in automotive marketing, ideally in dealer or retail marketing at an OEM, importer or dealer group.
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Education:
Bachelor's degree in marketing, communication or a related field, or equivalent experience.
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Skills:
Solid knowledge of local marketing and lead generation, good understanding of how a dealership operates, and an analytical approach to campaign results.
• Languages: Fluent in French and Dutch, with professional English as the corporate language.
• Tools: Comfortable with CRM and lead management tools, marketing reporting and Excel.
• Mindset: Hands-on, service-oriented and diplomatic, able to convince and support partners.
• Mobility: Driving licence B and a genuine willingness to be on the road across Belgium and Luxembourg. Our offer
• Long-term contract
• Attractive salary with individual and company bonus
• Meal & Eco-vouchers
• Full-time position, 40h/week with 12 RTT days per year
• Company car with charging card
• Group and hospitalization insurance
• Real opportunities for growth and evolution
• Recently renovated office, easily accessible, in Watermael-Boitsfort
• And the chance to work for BYD About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks. About DENZA DENZA is BYD Group's premium brand for electric and plug-in hybrid vehicles, founded in 2010 and now entering Europe. In Belgium and Luxembourg, we are building a premium brand, a high-quality retail network and a customer experience that lives up to one of Europe's most demanding markets.