Sales Operations Manager

ROLE: The sales operations leader is a crucial function within the HQ channel and sales department reporting to the global Senior Sales Manager :
• Helps increase the performance of our global and local sales teams (> 120 people) through the implementation of sales processes, (digital) tools and business intelligence (data collection, analysis, systems and target setting)
• guides the commercial organisations through the digital transformation
• supports the customer service departments in their approach, task prioritization, processes and tools He/she has the drive to create an organizational transformation and knows what it takes to get everyone on board. He/she never loses the customer journey and experience out of sight and creates a sustainable competitive advantage through sales excellence. He/she applies a good balance between strategy, innovation and execution to move along in the digital space.

Responsibilities:
Strategy & community
• Develop the global Sales Operations strategy together with the key stakeholders
• Propose an implementation plan based on quick wins, ROI and sales growth
• Promote and support implementation of sales operations initiatives within the regions and countries
• Develop, coach and lead the sales operations department
• Monitor new trends and tools and define relevance and impact for Versele
• Collect and share best practices Sales and country support
• Lead customer back office: information requests, customer meetings, sales meetings, nego tabs,...
• Customer complaints
• Support pricing team and assure implementation (price lists, conditions, invoicing,..)
• Work closely with Trade marketing to assure smooth implementation and execution of our year plans at HQ and in the countries Lead Sales forecasting
• Make forecasting based on trends, launches/relaunches, distribution and promotion
• In close collaboration with trade marketing and supply chain/planning
• Fire sales Co-Lead Versele sales and customer service processes with supply chain, regional and channel leaders:
• Finalize Versele Sales processes (IT and MT), and adapt them to a continuous changing environment and country reality where necessary
• Train our local sales leaders together with regional, country and channel leaders
• Drive, adapt, implement, test new global initiatives and tools
• Ensure usage and adoption of processes and tools (SANCOC, customer reports,...)
• Lead from sales side in digitalization of order to cash
• Support senior supply chain manager in customer service approach. E.g. make a joint recommendation on telesales + pilot and roll-out Lead for (Sales) Business Intelligence
• Roll-out Sales dashboard, train and support towards sales teams
• In a 2nd step, develop new KPI’s, dashboards and reports for the business development teams that generate insights to improve their efficiency and effectiveness
• Define our BI approach to drive the performance of our global business development teams in coordination with Business Control and IT team
• Represent the sales/channels view in our group data Lead and support Digital transformation for the sales departments:
• Help the organisation to adopt tools in the digital space and be the ambassador for digital adoption
• Co-lead new CRM tool: set-up, train, follow-up
• Co-lead new MyVersele Customer project: set-up, test, upgrade, change request, train,...
• Support training and change management of digital tools to enable adoption and usage by the business development teams
• Monitor adoption and propose corrective actions where necessary
• Work in full interdependence with CRM, e-sales and customer marketing
• Stay up to date with all (digital) evolutions
• Initiate and implement specific AI projects
• Sales lead for marketing automation and performance marketing. Work with sales, e-sales and marketing to advise and assist in targeting and campaign execution Lead Customer mapping – lead generation and segmentation:
• Lead the customer mapping approach
• Coach and support implementation in the countries
• Co-own the customer database
• Define and implement quantitative and qualitative customer segmentation linked to performance marketing
• Lead selling out data approach, train and support implementation Organizational relationship Internanal
• Reporting to global Senior Sales Manager
• Be a partner of Senior supply Chain manager and Marketing Manager
• Be a key facilitator and enabler for the global channel and local sales teams and even broader of all business development teams (sales, marketing, technical advisors, customer service, supply chain)
• Lead sales ops team
• Active participation in Commercial steerco, sales meetings,... External
• Stays close to the customer reality (direct and indirect) going regularly in the field with sales people and responds to opportunities in a changing market environment
• Screen potential partners to improve our customer experience, services and efficiency
• Learn from other (non-competing) companies PROFILE:
• Master degree (economics, sales, marketing, statistics, information management, IT, digital,...)
• A great passion for customers and sales
• Very strong analytical skills and a passion for numbers
• Passion for digital in a fast changing world with at least some affinity with the technical aspects
• Good communication skills
• Strong drive to make things happen
• International environment and people management experience
• Fluent in Dutch & English, other languages are an asset Technical Skills
• 8-15 years of experience in sales and sales operations (sales processes, digital tools, data management,...)
• Project management
• Feels at ease with tools and systems, but also understands the processes behind
• Is familiar with CRM systems, BI and marketing related tools (e.g. marketing automation,...) OFFER:
• Flexible

working hours
you benefit from flexible

working hours
, allowing you to maintain a healthy work-life balance.
•

Salary:
a competitive salary in line with the market, depending on

your profile
and experience.
• Electric company car with charging card: you will receive an electric company car including a charging card, enabling sustainable and comfortable mobility.
• Fringe

benefits:

we offer
group insurance and hospitalization insurance, ensuring you are well protected.
• Meal vouchers: you receive meal vouchers worth €10 per worked day.
• Growth opportunities: opportunities to develop yourself within a large, ambitious, and international family business where your contribution truly makes a difference.
• Meaningful job: the opportunity to have a positive impact on the lives of pets and their owners worldwide.
• Strong team spirit: you will work within a driven and passionate team in a dynamic and growing sector.
• Innovative environment: a collaborative workplace that values your ideas and creativity.
• Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic cycling event, and much more.