Assistant Digital Product Manager

About The Role
First Sentier Group is seeking an Assistant Digital Product Manager to join our Global Digital team in Hong Kong. You'll help manage and enhance our global websites and digital platforms, translating business, client and regulatory requirements into impactful digital experiences. Working closely with Marketing, Technology and business stakeholders, you'll support the full product lifecycle, from discovery and requirements gathering through to delivery, optimisation and continuous improvement. You'll drive website enhancements, content publishing, UX improvements, fund data updates, SEO/GEO initiatives and digital projects that support our global business objectives. This role offers exposure to a diverse portfolio of digital products, websites and affiliate brands across our global business. You'll collaborate with teams across Hong Kong, Sydney, London and Edinburgh, benefiting from global mentoring, professional development and the opportunity to broaden your responsibilities over time. We're looking for a hands-on, collaborative and motivated professional with a curious mindset and a passion for delivering high-quality digital experiences. About You Your skills and experience You'll bring digital product management experience, strong stakeholder skills and a curious, proactive approach to problem-solving. You'll enjoy working in a collaborative global environment and have a passion for digital innovation and continuous improvement.
• 8+ years' experience in digital product management, website ownership or digital project delivery
• Experience managing the full product lifecycle, from discovery and requirements gathering through to delivery and optimisation
• Hands-on experience with enterprise CMS platforms, preferably Adobe Experience Manager (AEM)
• Strong understanding of website architecture, UX, accessibility, SEO/GEO and digital best practices
• Ability to translate business and user needs into clear requirements and prioritised product backlogs
• Strong analytical, problem-solving and stakeholder management skills
• High attention to detail, particularly when managing regulated or compliance-sensitive content
• A proactive and curious mindset, with an interest in digital innovation, AI and emerging technologies
• Excellent communication skills, with the ability to collaborate effectively across technical and non-technical teams. Your day-to-day
• Own and support the delivery of digital initiatives across First Sentier Group's global websites and digital platforms.
• Partner with business, marketing and technology teams to translate user and business needs into digital solutions and prioritised product roadmaps.
• Manage the end-to-end product lifecycle, from discovery and requirements gathering through to delivery, testing, launch and ongoing optimisation.
• Use Adobe Experience Manager (AEM) to publish and maintain website content, campaign pages and digital assets.
• Drive website enhancements, user experience improvements and digital best practices across multiple regions.
• Support digital projects, coordinating stakeholders, developers and external partners to deliver successful outcomes.
• Manage fund-related content and digital product information, ensuring accuracy, compliance and a seamless user experience.
• Champion quality through user acceptance testing, issue resolution and continuous improvement activities.
• Contribute to SEO, GEO/LLMO and AI visibility initiatives, helping improve website performance and discoverability.
• Identify opportunities to streamline processes, improve governance and enhance digital experiences across the organisation

About Us
First Sentier Group is a global asset management group providing high quality, differentiated and relevant investment capabilities aiming to deliver exceptional investment performance for our clients and profitable growth for our shareholder. We do this through our independent teams of active, specialist investors who share a common commitment to responsible investment principles. We are a global asset management business and the home of investment teams AlbaCore Capital Group, FSSA Investment Managers, Igneo Infrastructure Partners and RQI Investors. All our investment teams – whether in-house or individually branded – operate with discrete investment autonomy, according to their investment philosophies. Our commitment to Diversity, Equity & Inclusion (DE&I) We value the different experience, ideas and perspectives that our people bring to the work they do. We are committed to fostering an inclusive and equitable culture where diversity can thrive. We believe this leads to better outcomes for our people and our clients, and it’s the right thing to do. We provide equal employment opportunities to applicants regardless of race, religion, sex, sexual orientation, gender identity or expression, disability, age, family status, or any other category protected by law. If you require any adjustments throughout the recruitment process or as part of the role, please let us know so we can support you. #FSG