Commercial & Marketing Director (Asia)

POSITION SPECIFICATION POSITION TITLE: Commercial & Marketing Director(Asia) REPORTING TO: GM & APAC Director

LOCATION:
Kunshan City (near to Shanghai), China COMPANY: Erlab Asia Company Overview Erlab is a global leader in the development of innovative air filtration and safety solutions for laboratories, research facilities, and industrial environments with headquarter in France. With over 50 years of expertise, Erlab is recognized for pioneering filtered / ductless fume hoods, chemical filtration systems, and advanced containment technologies that protect people while supporting sustainable practices. Established in Kunshan (greater Shanghai area) in 2004, Erlab Asia has developed a strong regional footprint to manufacture and distribute its advanced solutions, including filtration fume hoods and cabinets, IAQ systems for laboratories, and chemical air quality monitoring devices. At Erlab, we don’t just build products—we build trust in laboratories and workplaces around the world. Position Overview This is a rare opportunity to build—not simply inherit—the commercial engine for a profitable, globally backed brand as it scales across Asia. Reporting directly to the APAC Director and servicing on the Asia Leadership Team – the Commercial & Marketing Director will own the strategy and execution that turns Erlab’s category leadership into sustained, profitable growth—while building the team and operating discipline. Commercial & Marketing Director is responsible for leading Erlab’s commercial organization across Asia (China & Export), driving profitable revenue growth by developing and executing strategies across Sales, Marketing, Distribution, Technical Services, Customer Experience, and Commercial Excellence. As a member of the Asia Leadership Team, the Commercial & Marketing Director will build a high-performance commercial culture while strengthening customer relationships, expanding distribution channels, improving commercial processes, and developing the next generation of commercial leaders. Scope of the Role
• Full commercial leadership of Erlab’s Asia business
• Direct reports spanning Sales, Marketing, Technical Services, Customer Support, and Distribution Management.
• Full P&L accountability for revenue, gross margin, and EBITDA across the Asia.
• Member of the Asia Leadership Team, reporting directly to the GM & APAC Director.

Key Responsibilities
Commercial Leadership
• Develop and execute the Asia commercial strategy.
• Deliver annual revenue, gross margin, and EBITDA objectives.
• Lead Sales, Marketing, Technical Services, Customer Support, and Distribution Management.
• Integrate Sales-Marketing-AfterSales into a common strategy.
• Drive market share growth across all product lines.
• Develop annual commercial plans aligned with Erlab’s strategic objectives. Sales Leadership
• Lead direct and indirect sales organizations.
• Build a high-performance, accountable sales culture.
• Improve forecasting accuracy and pipeline management.
• Expand strategic account relationships.
• Develop national account and distribution channel strategies. Marketing Leadership
• Lead product, digital and events marketing, as well as demand generation.
• Partner with Global Marketing to localize commercial initiatives.
• Develop voice-of-customer processes to influence future product development.
• Ensure marketing investments generate measurable commercial results. Distribution & Channel Management
• Develop and strengthen strategic distributor relationships throughout Asia.
• Expand channel coverage into targeted vertical markets.
• Improve distributor performance through scorecards and joint business planning.
• Identify new channel partners and strategic alliances. Technical Services & Customer Experience
• Lead Technical Service and Customer Support teams.
• Improve customer satisfaction and response times.
• Ensure technical expertise becomes a competitive advantage.
• Build long-term customer loyalty through exceptional service.
• Improve Departments integration workflow for a better customer centric strategy Commercial Excellence
• Improve CRM utilization and commercial analytics.
• Develop KPIs and dashboards across all commercial functions.
• Improve pricing discipline.
• Increase forecast accuracy.
• Optimize commercial processes from lead generation through customer retention. Leadership
• Build and develop future commercial leaders.
• Foster collaboration across Sales, Marketing, Technical Services, Finance, Operations, and Product Management.
• Create a culture of accountability, innovation, and continuous improvement.
• Lead organizational change initiatives. Success Metrics
• Deliver annual revenue and profitability targets.
• Increase commercial pipeline and conversion rates.
• Improve forecast accuracy.
• Expand strategic distributor relationships.
• Improve customer satisfaction and retention.
• Increase sales productivity.
• Develop leadership bench strength.
• Strengthen cross-functional collaboration.
• Position Erlab for sustained market leadership throughout the Asia. Qualifications Required:
• Bachelor’s degree required;
• Fluent English and Mandarin
• 15+ years of progressive commercial leadership experience.
• Experience leading Sales and Marketing organizations.
• Experience managing national distributors and channel partners.
• Demonstrated success growing revenue and profitability.
• Experience managing multiple commercial functions.
• Strong executive communication skills.
• Proven ability to lead organizational change. Preferred:
• Experience in laboratory equipment, filtration, life science, scientific equipment, industrial safety, or environmental technology.
• Experience in international or global matrix organizations.
• Experience with both direct and indirect sales channels.
• Experience leading Technical Services or Customer Support organizations.
• Experience with CRM, commercial analytics, pricing, and sales operations. Leadership Competencies
· Strategic Thinking — translates corporate strategy into a clear, executable commercial plan for the Americas.
· Commercial Acumen — drives growth across direct and indirect channels with sharp market and customer insight.
· Executive Presence — credible with executives, customers, and distributors; leads through influence.
· Customer Focus — keeps the customer at the center of commercial and service decisions.
· Talent Development — builds bench strength and coaches the next generation of commercial leaders.
· Change Leadership — leads organizational change and continuous improvement with accountability.

What We Offer
• Competitive compensation package
• Paid time off and holidays
• High level exposure to play a key role in shaping global industry and engaging with high-level stakeholders
• A collaborative, multicultural environment that values autonomy, innovation, and tangible business results Company Introduction For over 50 years, Erlab Asia, part of the Erlab Group, has established itself as a global leader in air filtration technology and laboratory safety solutions. Since its founding, Erlab has continuously developed advanced technologies and high-quality materials to ensure the highest standards of safety for laboratory personnel, while also delivering exceptional user comfort. Today, Erlab stands at the forefront of innovation, driving progress in safety, economic performance, energy efficiency, sustainable development, and flexible laboratory solutions. Established in Kunshan in April 2004, Erlab China serves as the Group’s key subsidiary in Asia. The company operates from its headquarters in Kunshan, supported by four regional offices in Beijing, Guangzhou, Qingdao, and Chengdu. Erlab China specializes in the manufacturing and distribution of equipment for R&D and quality control laboratories across the region. Core Technologies & Expertise Erlab pioneered ductless filtration technology almost 60 years ago and has continued to lead the industry through continuous innovation and technological advancement. As recognized technical experts, we actively contribute to the development of laboratory safety standards worldwide, including in China, by participating in various industry committees. Our solutions are trusted by a diverse and prestigious customer base, including government institutions, educational organizations, and multinational corporations across a wide range of industries, such as scientific research, public health (CDC, FDA), environmental monitoring centers, public security, pharmaceuticals, petrochemicals, water treatment, food and beverage, and agriculture. Want to know more about Erlab, our company, business, people and work environment? Have a look at the videos on our Wechat video channel We look forward to meeting you