Segment Marketing Manager

Company At Antwerp Management School (AMS), a triple-accredited and internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization. We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice. Click here to get a taste of the atmosphere on campus. Antwerp Management School aims to maximize diversity and would like to encourage everyone – regardless of gender, religion, ideology, origins, language, functional impairments, etc. – to apply. Would you like to join our team? We are looking for a part-time (60%) B2B Growth Marketing Manager to support the continued growth of our B2B Customized Learning activities. Function As B2B Growth Marketing Manager, you are responsible for driving sustainable growth across our B2B customized learning portfolio. You take ownership of building and further develop our B2B growth marketing, from identifying target audiences and generating demand to nurturing prospects and supporting commercial conversion. Working closely with business stakeholders, you develop growth strategies, run experiments, optimize conversion journeys and translate insights into measurable business results. This is a role for a proactive and entrepreneurial marketer who enjoys autonomy, who takes initiative and can demonstrate a track record of delivering growth. We are looking for a data-driven professional who focuses on scaling our client base and driving revenue across every stage of the customer journey through rapid experimentation. Freelance candidates are welcome to apply as well. Your

Key Responsibilities
• Build, own and continuously optimize the end-to-end B2B marketing funnel, from audience targeting and demand generation to qualified leads, commercial opportunities and pipeline growth. Develop and execute a data-driven growth marketing strategy, using experimentation and a continuous test-and-learn approach to identify scalable growth opportunities.
• Build and implement lead nurturing, scoring and marketing automation journeys to engage and qualify prospects based on demonstrated interest and intent, ensuring that sales-ready leads are handed over to the business at the right moment.
• Partner closely with business stakeholders to define priority segments, target accounts and key-decision makers, align on lead qualification and follow-up, and improve marketing-to-sales conversion.
• Create impactful demand generation and thought leadership initiatives, including content, events, webinars and account-based marketing campaigns.
• You work closely with the business team and collaborate with our central marketing specialists in performance marketing & copywriting.
• Analyze market, customer and competitor insights
• Define and track key marketing KPI’s, and translate performance data into actionable recommendations and measurable business outcomes.
• Analyze market, customer and competitor insights to identify new growth opportunities. Profile
• You have 5+ years of experience in B2B marketing, growth marketing, demand generation or a related role.
• You have a proven track record of delivering measurable business growth and can demonstrate how you achieved it
• You have strong expertise in:
• Demand generation
• Funnel and conversion optimization
• Marketing automation
• CRM and pipeline management
• Account-based marketing
• You are highly data-driven and comfortable making decisions based on insights and experimentation
• You combine strategic vision with a hands-on mentality
• You enjoy working autonomously and taking ownership of projects and results
• You think commercially and understand how marketing contributes to revenue growth
• You communicate effectively with both commercial and academic stakeholders
• You are fluent in Dutch and English, both written and spoken. Professional proficiency in French is a plus. Offer You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun. Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe. Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work–life balance that works for you. You will work in a hip and sustainable environment in the very heart of Antwerp. Besides an appealing salary with benefits, AMS offers you the opportunity to further develop your skills and to grow as a professional. Our motto truly encapsulates what we represent: ‘Opening minds, to impact the world’. In sum, a job that has an impact Interested? Send your resumé and motivation letter via this link to Stefanie Den Haene, HR Business Partner. We kindly, but firmly, urge you to provide us with a cover letter in which you state your motivation. Without, your application is considered incomplete and will be valued as such. The Topics To Reflect Upon In Your Cover Letter
• How does your candidacy for this job at AMS fit your (past and future) career journey?
• What compels you to work for AMS?
• What are/will be your challenges in executing the job successfully?
• Are there certain competencies/talents that you have, that will enable you to make a difference/impact? We're looking forward to reading your letter and resumé. Languages