Sales manager

When your STORY meets ours The Lactalis Group, global no.1 in dairy products, formed its singular reputation through a unique family history that is shared today by 85,500 employees worldwide. Lactalis Nestlé Produits Frais is a leader in its categories with its brands La Laitière and Le Viennois and is keen to respect local traditions and offer its employees an entrepreneurial work environment on a human scale. Join teams who are passionate, recognised for their experience and who each day, through their commitment, develop known and recognised brands with boldness and pragmatism. For our offices in Brussels (near Bruxelles Midi Station) we are looking for a Sales Manager Belgium. When your PASSION meets ours: As Sales Manager Belgium, you will play a key role in shaping and driving the commercial strategy for our portfolio of iconic brands, including La Laitière, Viennois, Siggi’s, I Love Kefir and Nesquik, in the Belgian market. Reporting directly to the General Manager, you will be a member of the Management Committee and lead the Belgian Sales team, consisting of a commercial team of 4 people and 3 field sales representatives. Your

key responsibilities
will include:
• Define and implement the commercial strategy for Belgium, in close collaboration with the Management Committee, setting clear priorities by customer and sales channel.
• Identify and anticipate market, customer and consumer trends to uncover growth opportunities and support strategic business decisions.
• Turn market insights, customer data and performance analyses into growth opportunities across customer development, category development and new business.
• Drive commercial performance by delivering sustainable sales and profitability growth, monitoring key performance indicators and managing the commercial budget.
• Build and strengthen long-term relationships with key retail partners and lead strategic customer negotiations.
• Work closely with internal stakeholders, including Marketing, Category Management, Finance and Supply Chain, to ensure strong cross-functional execution.
• Lead, coach and develop the Sales team, fostering a culture of ownership, collaboration and high performance through regular feedback and talent development. When your EXPERTISE meets ours:
• Master’s degree in Business Management, Economics or a related field.
• At least 6 years of experience in Key Account Management or Sales, preferably within FMCG.
• Strong knowledge of the Belgian retail and food industry; experience in the dairy sector is an asset.
• Proven people management experience, with strong leadership and coaching skills.
• Excellent sales and negotiation skills, combined with strong analytical and business acumen.
• Fluent in Dutch, French and English.
• Strategic and results-driven, with an agile, pragmatic and solution-oriented mindset.
• Proficient in Microsoft Office. We are offering you:
• A strategic and highly visible role with a direct impact on the commercial development of our business in Belgium.
• The opportunity to lead and develop a sales team while combining commercial strategy, people leadership and business development.
• A high level of autonomy within a dynamic and growing international company, together with opportunities for continuous learning and development.
• An open-ended contract and an attractive compensation package, reflecting the responsibilities of the position.