Regional Vice President Marketing

Job Description
Regional Vice President, Marketing Job Title: Regional Vice President, Marketing Company: JaneClare Department: Marketing / Brand Management / Business Development Reporting to: Chief Executive Officer / Chief Marketing Officer

Location:
Hong Kong Company Introduction JaneClare is a Hong Kong-based skincare and beauty brand established in 2003, specializing in natural and organic skincare products, beauty solutions, and wellness services. The company focuses on skincare research and development, product innovation, brand development, retail distribution, and customer experience. JaneClare is committed to providing high-quality skincare solutions while promoting clean beauty, product quality, and customer satisfaction. Position Overview The Regional Vice President, Marketing will be responsible for leading regional marketing strategies, brand development, market expansion, and promotional activities. This position requires strong leadership, strategic marketing experience, and a solid understanding of the beauty, skincare, cosmetics, and consumer products industries. The successful candidate will work closely with senior management, sales, product development, retail operations, and business development teams to strengthen brand recognition, expand market presence, and support business growth.

Key Responsibilities
Regional Marketing Strategy and Brand Management Develop and implement regional marketing strategies aligned with the company's business objectives. Oversee brand positioning, marketing campaigns, and promotional activities. Identify market opportunities and develop strategies for regional business expansion. Manage annual marketing plans, budgets, and resource allocation. Ensure consistent brand messaging across regional markets and marketing channels. Brand Promotion and Market Development Lead product marketing initiatives for skincare, beauty, and wellness products. Develop marketing programs to strengthen customer engagement and brand loyalty. Coordinate product launches, seasonal campaigns, promotional events, and retail marketing activities. Support market research, competitor analysis, and consumer trend evaluation. Work with sales and business development teams to identify potential distribution and partnership opportunities. Digital Marketing and Corporate Communications Oversee digital marketing, social media, content marketing, and public relations activities. Manage brand communications across websites, online platforms, retail channels, and media outlets. Establish relationships with media representatives, industry partners, and relevant business organizations. Ensure marketing materials accurately communicate product information and brand values. Monitor campaign performance and recommend improvements based on market feedback. Regional Operations and Team Leadership Lead and develop regional marketing and brand management teams. Coordinate marketing activities across different markets and business functions. Work closely with product development, sales, finance, operations, and senior management. Establish marketing procedures and improve departmental efficiency. Provide strategic recommendations and regular business updates to executive management. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field; master's degree preferred. Minimum 10 years of experience in marketing, brand management, business development, or related functions. At least 5 years of experience in a senior management or regional leadership position. Experience in skincare, cosmetics, beauty, wellness, retail, or consumer products industries is strongly preferred. Proven ability to develop marketing strategies, manage brands, and support regional market expansion. Strong understanding of consumer behavior, product marketing, retail distribution, and digital marketing. Excellent leadership, communication, negotiation, and organizational management skills. Strong analytical skills and the ability to manage marketing budgets and business priorities. Excellent written and verbal communication skills in English and Chinese; Mandarin proficiency is an advantage. Ability to manage multiple projects and collaborate effectively across departments.