CRM Product
Il y a 3 jours
Brussels, Brussels-Capital, Belgique
MEERAB GROUP
Temps plein
Gratuit avec email ou Google
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Gratuit avec email ou Google
We are seeking a CRM Product & Functional Lead to join our team. This role will lead cross‑functional CRM initiatives across Marketing, B2B, Customer Care and Floya, driving automation and customer experience improvements.
Key Responsibilities
Functional management and coordination of cross‑functional CRM initiatives involving Marketing, B2B, Customer Care and Floya. Conduct in‑depth functional analyses and define CRM solutions to automate business processes, improve customer experience and optimize customer care operations. Identify, analyze and implement new use cases based on Salesforce’s artificial intelligence capabilities to improve operational efficiency and customer autonomy. Manage marketing strategy and external communication from Salesforce, using the platform to communicate personalized and tailored customer journeys. Monitor the impact of digital marketing campaigns through comprehensive reporting and analytics. Create and manage tickets related to user requests and implement closed‑loop feedback management systems through reporting. Ensure integration with existing systems and back‑end to provide a 360° view of the user, and implement analytics to monitor KPIs. Required Qualifications Strong understanding of Salesforce platform and CRM concepts. Experience managing and coordinating cross‑functional CRM initiatives. Ability to conduct functional analysis and translate business requirements into technical solutions. Proficiency in reporting, analytics and KPI monitoring. Nice to have Experience with Salesforce artificial intelligence capabilities. Background in digital marketing and campaign management. Experience implementing closed‑loop feedback management systems.
Key Responsibilities
Functional management and coordination of cross‑functional CRM initiatives involving Marketing, B2B, Customer Care and Floya. Conduct in‑depth functional analyses and define CRM solutions to automate business processes, improve customer experience and optimize customer care operations. Identify, analyze and implement new use cases based on Salesforce’s artificial intelligence capabilities to improve operational efficiency and customer autonomy. Manage marketing strategy and external communication from Salesforce, using the platform to communicate personalized and tailored customer journeys. Monitor the impact of digital marketing campaigns through comprehensive reporting and analytics. Create and manage tickets related to user requests and implement closed‑loop feedback management systems through reporting. Ensure integration with existing systems and back‑end to provide a 360° view of the user, and implement analytics to monitor KPIs. Required Qualifications Strong understanding of Salesforce platform and CRM concepts. Experience managing and coordinating cross‑functional CRM initiatives. Ability to conduct functional analysis and translate business requirements into technical solutions. Proficiency in reporting, analytics and KPI monitoring. Nice to have Experience with Salesforce artificial intelligence capabilities. Background in digital marketing and campaign management. Experience implementing closed‑loop feedback management systems.