Performance Marketing Manager

Il y a 16 heures

Brussels, Brussels-Capital, Belgique Bitword Ltd Temps plein
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsibilities Role Own overseas paid acquisition for crypto perpetual futures. Accountable for register → first deposit (FTD) → first trade, and for CAC / ROI. Responsibilities
• Build and run paid channels: Google Ads, Meta, X Ads, Telegram Ads
• Optimize landing pages and funnel conversion
• Own registration, FTD, first trade, CAC, ROI
• Produce high-converting creatives and English copy based on trader psychology
• Design account-stability / policy-pass playbooks (anti-ban, review survival)
• Monitor backend trading data and retention; reallocate budget and iterate bidding models Requirements
• 2+ years paid UA in Web3, exchanges, or financial derivatives
• Proven experience in paid channels
• Proven scale cases (volume + acquisition, not vanity metrics)
• Fluent English as working language; can write English ads independently
• Understand perps mechanics and trader pain points
• Strong ROI discipline and data analysis