Digital Analytics
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Responsabilities
- Define and maintain digital measurement frameworks and KPIs.
- Manage and optimize Piwik PRO tracking implementation.
- Develop and maintain Power BI dashboards and reporting solutions.
- Monitor website, campaign, CRM and social media performance.
- Analyze customer journeys and identify conversion opportunities.
- Support UX and CRO initiatives through data-driven recommendations.
- Produce regular performance reports for management and stakeholders.
- Ensure data quality, governance and reporting consistency.
- Collaborate with CRM, Web, Campaign and IT teams to improve digital performance.
- Support experimentation and testing initiatives.
Profile
Bachelor's or Master's degree in Marketing, Business, Data Analytics or related field.
5+ years of experience in digital analytics, performance marketing or conversion optimization.
Experience working in financial services or regulated industries is an asset.
Strong understanding of digital customer journeys and marketing performance metrics.
Piwik PRO expertise.
Power BI expertise.
Web analytics and reporting.
Conversion Rate Optimization (CRO).
Data visualization and storytelling.
SQL and data analysis skills are an advantage.
Strong analytical and problem-solving mindset.
Stakeholder management and communication skills.
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