Senior Global Marketing Specialist
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At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
About you and this role
Dow has an exciting opportunity for a Senior Global Marketing Specialist This position can be located in Collegeville (PA), Antwerp (BEL), Midland (MI, USA), or Seneffe (BEL).
In this role, you will build, continuously improve, and help deploy your developed expertise and capabilities in your respective area of responsibilities, aligned to the Coatings & Adhesives business and the Global Marketing function. Your will focus on specific, and often technology-enabled capabilities, essential to Modern Marketing. You will improve these capabilities thanks to experience-based best practices, and provide consultancy and assistance to Marketers in applying the most appropriate technologies and practices to realize their marketing projects in the most efficient and effective way possible. In particular, you must have experience working on global teams and projects in their field of responsibility.
You will drive market research initiatives and analysis in collaboration with the global marketing director to generate market insights which can be translated into valuable market opportunities. Collaborating closely with global and regional marketing leaders and segment owners, you will leverage existing and new digital tools (e.g. Power BI, C&MI database, Consumption, CoPilot and other AI capabilities) to ensure proper and efficient data distribution and usage in the commercial organization.
Additionally, you will work with the Global Digital Demand Generation leader and regional coordinators to drive implementation of elements of our digital demand gen strategy, including L&OM.
Responsibilities
Work together with Marketing Directors on the global and regional market analysis requirements.Represent our business on corporate initiatives tied to Competitive and Market Intel, including the C&MI Hub, consumption tracker, and AI enabled analysis and insights.Close connection with the Commercial organization in line with market plans execution.Perform collection and analysis of available market data across value chain based on secondary market research. Liaise with external research companies to close internal data gaps.Work with sales, field marketing and strategic marketing to collect and analyze market (including down value chain) and competitive data/actions.Analyze and report key customers', competitors', and value chain participants' business performance.Work together with global Digital Demand Gen leader on enhancing the L&OM pipeline and other priority projects.Create insightful dashboards using PowerBI for marketers to access external market insights.
Qualifications
A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking. A minimum of 3 years of relevant working experience. For U.S. Applicants: A minimum requirement for these U.S. based positions is the ability to work legally in the United States. No visa sponsorship/support is available, including for any type of U.S. permanent residency (green card) process.
Skills
Market Research: Ability to gather and evaluate customer, competitor, and industry information to identify market trends, opportunities, and business insights. Market Analysis: Ability to assess market conditions, customer needs, competitive landscapes, and performance data to support strategic decision-making and growth initiatives. Communication: The ability to effectively translate complex marketing strategies, insights, and value propositions into content that drives engagement, strengthens brand reputation, and supports business objectives.Artificial Intelligence: The ability to leverage artificial intelligence tools and technologies to enhance marketing effectiveness, including content creation, campaign optimization, audience targeting, market analysis, and data-driven decision-making.
Additional Notes
Relocation assistance is not available for this position.
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