Marketing Lead Solid Tumors, Benelux

ppBeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. /ppThe Marketing Lead Solid Tumors, Benelux Solid Tumor is the strategic and operational leader of the solid tumor franchise in the Benelux, acting as the ‘CEO’ of the brands she/he manages and fully accountable for its growth, positioning, and lifecycle management in a highly competitive specialty care and hospital environment. Reporting directly to the Country Manager Benelux, this role owns the end-to-end brand strategy and its flawless execution, from insight generation and forecasting to omnichannel engagement, field force enablement, and cross-functional alignment. /ppThe Marketing Lead plays a critical role in the achievement of the commercial goals and defined performance parameters. The role combines strong strategic thinking with hands-on leadership of tactics and execution, ensuring that global and regional strategies are translated into locally winning plans, fully adapted to complex access dynamics, tender environments, clinical pathways, and key stakeholder networks. The Marketing Lead plays a pivotal role in driving performance through deep market understanding, actionable insights, best-in-class promotional and omnichannel solutions, and indirect leadership of the field force, always in full compliance with regulatory, quality, and ethical standards. /ph3Essential Functions Of The Job /h3pFranchise strategy and positioning: /pulliDevelop and own the Benelux franchise strategy in alignment with global and regional direction, with clear ambition, growth priorities, and competitive positioning /liliTranslate scientific value, clinical differentiation, and patient benefit into compelling, customer-centric value propositions across indications and lines of therapy /liliLead local lifecycle management, scenario planning, and preparation for pipeline expansion, acting with a long-term, sustainable growth mindset for the country cluster /liliLead the creation of the cross-functional brand plans and provide input on commercial tactics at a cluster and national level, in alignment with international/regional brand plans /liliBuild the country tactical plans in close cross-functional partnership, ensuring insights from the field teams are integrated appropriately /li /ulh3Go-to-market And Omnichannel Execution /h3ulliDesign and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders across the Benelux cluster. This may require an adapted approach for each country /liliDrive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan adapted to the 3 countries /liliDrive the coordination of the action plan taking into account advice from therapeutic area experts, and drive the operational deployment of the plan in alignment with the customer journey strategy /liliIdentify innovative opportunities to increase the differentiation of the brand, and boost its SOV /liliLead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys /liliEnsure consistent, high-quality execution across channels, continuously optimizing based on performance data and customer feedback. Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients /li /ulh3Field Force Enablement And Indirect Leadership /h3ulliAct as strategic partner and indirect leader of the sales and account teams by providing clear direction, priorities, tools, and capabilities /liliSupport and coach the field teams in the development and implementation of impactful account plans. Where required, play an active part in the implementation /liliPlan and run regular trainings and updates for KAMS, partnering with Medical Affairs and Learning Development. Develop and deliver training, messaging, and launch readiness programs to ensure strong product knowledge, disease understanding, and confident value communication /liliDrive alignment between strategy and execution through regular field engagement, business reviews, and performance dialogue /li /ulh3Insights Generation, Analytics And Business Planning /h3ulliLead systematic generation and analysis of market, customer, access, and competitive insights from multiple sources (field, CRM, secondary data, KOLs, market research) /liliTranslate insights into clear strategic choices, segmentation, targeting, and tactical priorities /liliRegularly perform co-visits with KAMs, organize compliant engagements with therapeutic area experts to inform the strategy, projects and to coach on implementation /liliBu