VIE - Shopper/Retail Activation Manager
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Your mission
Maximize the effectiveness of retail activation strategies across channels (pharmacy, parapharmacy, e-retail where applicable) by defining activation plans, executing in-store excellence programs (Perfect Store/RISE), managing POSM and visibility, measuring ROI, and ensuring continuous improvement - acting as a bridge between Marketing strategy and Sales execution.
1) Activation Strategy & Planning
Build channel activation strategy and annual activation calendar aligned with commercial objectives.Translate brand plans into retail-relevant programs: visibility, launches, seasonal pushes, and in-store storytelling.2) In-store Excellence / Perfect Store / RISE
Own Perfect Store/RISE standards, rollout, and tracking; define execution priorities and compliance measures.Partner with Sales to ensure field deployment, coaching, and execution routines.3) POSM & Visibility Program Management
Define POSM strategy, briefs, and production; manage suppliers and quality/lead times.Ensure coherent KV/claims execution in-store, consistent with brand strategy and compliance needs.Optimize visibility investment based on impact and feasibility.4) ROI & Performance Measurement
Define activation KPIs (distribution, visibility, promo quality, uplift indicators).Measure activation ROI with BI/NRM and recommend continuous improvement.5) Cross-Functional Coordination
Coordinate with Marketing on messages/content and with Sales on field execution and customer constraints.For e-retail activation: align with eKAM/eRetail where applicable on digital shelf and retail media inputs (if in scope locally)Who you are ?
To be successful in this role, you bring a strong execution discipline and the ability to drive projects forward. You do not rely on formal authority to get things done; your ability to lead through influence and manage cross-functional stakeholders is excellent.
Experience: first relevant experience in Marketing, Trade Marketing, Shopper Marketing, or Retail Activation.Core Skills: Strong project management capabilities, excellent stakeholder and supplier management, and a firm ROI mindset (focusing on measurable business impact, not just “visibility”).Languages: Fluent in French & English , Dutch is a plus.Computer Skills: Advanced proficiency in the MS Office suite, coupled with basic analytics and BI (Business Intelligence) literacy.We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.
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