Product Marketing Manager – B2B Technology
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Mission.
We are looking for an experienced Product Marketing Manager to drive the market success and growth of a product line within an international technology company specialising in secure digital solutions.
This is a strategic role at the intersection of product, marketing and sales, with a strong focus on go-to-market strategy, product positioning and commercial growth.
Key Responsibilities
Define and execute go-to-market strategies for the assigned product line. Develop clear product positioning and messaging, translating complex technical features into compelling business benefits. Analyse market trends, competitors, customer insights and commercial performance. Create sales enablement materials, presentations, product content and customer-facing collateral. Collaborate with product management, sales, marketing and customer success teams to drive product adoption and growth. Support demand generation campaigns, pipeline development and regional marketing initiatives. Gather customer feedback and develop testimonials, case studies and customer references. Monitor marketing performance and use data to optimise product marketing initiatives.Required profile.
Requirements
5+ years of experience in Product Marketing or a closely related marketing role. Experience with complex B2B, enterprise or technology-based products and services. Proven experience in go-to-market strategy, product positioning, messaging and sales enablement. Ability to translate complex technical concepts into clear business value. Strong stakeholder-management, communication and analytical skills. Experience collaborating with product, sales and marketing teams in an international environment. Comfortable working independently in a fast-paced, collaborative organisation. Languages: Fluent in Dutch or French, with full professional proficiency in English.Nice to Have
Experience in cybersecurity, fintech, financial services or regulated technology. Knowledge of digital identity, authentication, digital trust or SaaS solutions. Familiarity with European regulatory frameworks related to cybersecurity or financial services. Understanding of security concepts such as Public Key Infrastructure (PKI) or emerging cryptographic technologies.-
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