Senior Demand Generation Lead

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. 

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over +1000 firms across 18 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and Mont-Saint-Guibert (BE), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

How would you support our success?

As the Senior Lead of Demand Generation at Silverfin, you and your team will own the strategy and execution for all lead and demand generation activities. This role is crucial in advancing Silverfin's growth by ensuring a steady and increasing flow of high-quality leads. Your strategies will directly contribute to customer acquisition, engagement, and retention. You will be responsible in leading a performing digital team that delivers more than half of the marketing targets.

Ensure all demand generation strategies are directly aligned with BU’s GTM, marketing OKR’s and are cohesive with field marketing. 

Manage DG marketing pipeline targets and support revenue generation in all BUs.

Lead and mentor a growing team of campaign executives, performance marketers, marketing operations and digital marketing professionals, taking them to the next level in our journey together.

Your responsibilities

Lead and coach the DG team to achieve the DG targets 

Collaborate with the Content Marketing Lead and Field Marketers to design, create and implement demand generation campaigns that align with Silverfin's business goals and outcomes.

Work closely with business unit’s field marketers, product management, sales, customer success, and business unit GMs to ensure all marketing efforts are aligned and integrated.

Manage relationships with external digital and creative agencies, including SEO, creative resource and paid advertising (PPC, programmatic, paid social)

Analyse and report on campaign performance, making data-supported decisions to optimise results.

Be responsible for the budget for demand generation activities, ensuring cost-effective allocation of resources.

Stay up-to-date with industry trends and best practices to continuously improve Silverfin's demand generation efforts

What would success look like?

Implementation of successful demand generation strategies that increase the volume of high-quality leads through the execution of marketing campaigns that reach and engage our ideal ICP, resulting in a higher volume of qualified leads to sales. 

Ensure high level of engagement (eNPS) and performance of the team, as well as effectiveness and acceptable workload. 

Demonstrate the effectiveness of marketing effort by measuring the direct impact on Silverfin’s growth and revenue by consistently meeting or exceeding monthly, quarterly, and annual lead generation targets

Deliver the ABM digital approach at scale for BU target segments. 

Optimal allocation of marketing budget which results in maximum impact and measurable ROI and directly attributable to marketing campaigns.

Ongoing performance reviews and consistent tracking against key performance indicators and Silverfin marketing OKR’s which align with both BU and company goals.

Through the use of data driven insights refine and enhance marketing tactics, ensuring they remain effective and aligned with market trends and customer needs.

Effective collaboration with BU GM’s, Sales, CS, Product and other internal and external stakeholders, resulting in cohesive and impactful marketing efforts.

Experience and Qualifications

Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

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