Digital Dealer Solutions Adoption Lead

Tasks and responsibilities

Adoption Lead for Digital Dealer Solutions

Mission:

In your position as Adoption Manager, you are fully responsible for ensuring that knowledge is effectively transformed into real-world adoption within a dealer network. You focus on making certain that digital solutions, new functionalities and work processes are not simply introduced but are thoroughly understood, applied correctly and maintained long-term within the organization.

Collaboration with the dealer-network teams, product and process stakeholders, project teams and dealer representatives is key. In this capacity, you bridge the gap between central projects and implementation throughout the field, helping to drive digital initiatives into tangible business outcomes.

Your mission

Your primary aim is to make digital projects accessible to the network in a way that is practical, uniform and delivered on schedule, ensuring users are ready before launch.

Your key responsibilities

Get the network ready for change

• Develop a straightforward adoption strategy for each digital launch pre-go-live, addressing target groups, communications, enablement, KPIs and more.
• Partner with the communications team to guarantee that clear, timely and consistent messages are delivered to the network.
• Anticipate upcoming modifications by proactively engaging with product, process and project teams.
• Advocate for dealer network perspectives, evaluating whether provided solutions, communications and training are properly developed for effective field deployment.

Support the DRM team and first-line service desk

• Lead train-the-trainer sessions so teams that interact with dealers fully comprehend new solutions, features and workflow expectations before rollout.
• Convert information from central projects into usable field assets including presentations, training materials, FAQs, implementation manuals, talking points and accompanying documentation.
• Make sure all involved parties have access to necessary knowledge, tools, as well as Office 365 and SharePoint resources to enable consistent deployments.

Build a proactive dealer adoption network

• Establish and run a recurring adoption forum for dealer representatives that includes Digital Project Managers and important users.
• Leverage this network to prepare for rollouts, solicit field input, identify barriers and facilitate sharing of best practices.
• Match feedback from dealers with relevant internal stakeholders and ensure issues, gaps or opportunities are followed up appropriately.

Track and enhance adoption

• Monitor network rollout and adoption, recognizing where extra assistance or corrective steps are needed.
• Maintain clear tracking via adoption KPIs, implementation monitors and reporting tools.
• Utilize a continual Communicate - Enable - Monitor - Improve methodology for all initiatives.
• Transform insights from user journeys, feedback, knowledge gaps and discovered issues into specific improvements with defined ownership.

Your profile

You are an adoption expert with a practical, methodical and cooperative approach, experienced in navigating between central teams and a dealer network.

• Your background includes change management, adoption, digital transformation or network enablement.
• You excel at developing structured processes and implementing operational rollouts effectively.
• Facilitating workshops, training and train-the-trainer sessions are within your comfort zone.
• You can distill complex technical or project-related information into accessible resources for field teams.
• Proactive information gathering to advance adoption is one of your strengths.
• You have the ability to challenge project or product teams constructively regarding readiness and adoption needs.
• A critical eye, robust stakeholder management and strong teamwork skills define you.
• Your communication skills allow you to engage both internal and external (dealer) stakeholders effectively.
• You are adept with adoption metrics and can turn data and feedback into practical actions.
• Experience with established change or adoption frameworks, like ADKAR, is highly valued.
• Background in automotive, dealer, retail or franchise network settings is advantageous.
• Exposure to digital tools, large groups of users and user journey mapping is deemed beneficial.
• You are fluent in Dutch or French and have a solid command of English.

What success look