Senior Brand Manager

High-Impact Role : Take ownership of a strategic and fast-growing beverage portfolio, shaping both brand equity and innovation roadmaps across multiple markets. Entrepreneurial Playground : Thrive in an agile, fast-moving environment where initiative, creativity, and ownership are genuinely encouraged. Innovation at the Core : Lead exciting product launches from concept to market, collaborating closely with R&D, operations, and commercial teams. Strategic Exposure : Work cross-functionally with senior stakeholders and gain visibility across brand strategy, innovation, consumer insights, and business development. Collaborative Culture : Join a passionate and supportive team environment where ideas are shared openly and contributions truly matter. Competitive Compensation Package : Benefit from an attractive salary package including a company car and 35 days of annual leave. About the job

We are looking for a dynamic and entrepreneurial Senior Brand & Innovation Manager to lead the development of a growing portfolio of beverages and innovation platforms. This role combines strategic brand management, innovation leadership, and cross-functional project management within a fast-paced FMCG environment. You will play a key role in shaping brand equity strategies, developing impactful communication campaigns, and driving innovation pipelines from idea generation to market launch. Brand Management & Strategy

You will define and execute compelling brand strategies that strengthen brand equity and support sustainable growth across markets. Develop brand positioning, value propositions, and long-term growth strategies Lead the development and execution of integrated communication campaigns Ensure consistency across all brand touchpoints and communication assets Translate consumer, market, and competitive insights into actionable strategic recommendations Collaborate closely with local marketing teams to align priorities and execution You will lead innovation initiatives end-to-end, from opportunity identification and concept development to commercialization. Drive innovation projects through the full product launch cycle Build and manage innovation pipelines and future growth platforms Collaborate cross-functionally with R&D, packaging, operations, procurement, finance, and legal teams Coordinate product formulation, packaging development, sourcing strategies, and go-to-market readiness Contribute to route-to-market, pricing, distribution, and promotional strategies alongside commercial teams Build solid business cases and support decision-making through data-driven analysis Project Leadership & Cross-functional Collaboration

You will act as a key connector across departments and stakeholders, ensuring strong alignment and efficient project execution. Lead multidisciplinary project teams in a structured and proactive way Manage internal and external stakeholders with transparency and collaboration Foster alignment between marketing, innovation, operations, and commercial teams Bring structure, agility, and ownership to complex projects in a fast-changing environment Contribute to building internal expertise and knowledge-sharing around new beverage trends and innovation About the ideal candidate

You have

6–8 years of experience in FMCG marketing , ideally within an international or blue-chip environment You combine

strong strategic thinking with operational agility

and enjoy moving from vision to execution You have proven experience in

brand management, communication strategy, and innovation launches

within FMCG You have successfully managed

end-to-end product launches , ideally across multiple markets You are comfortable navigating a

less structured, entrepreneurial environment

and proactively creating opportunities You demonstrate strong

project management and stakeholder management skills , with the ability to align diverse teams You are a

hands-on problem solver , organized, energetic, and results-driven You have experience collaborating with

cross-functional teams

including R&D, operations, finance, and sales You are trilingual (French, Dutch, and English), enabling you to collaborate effectively across teams and markets within the Benelux region. You are based in

Belgium

or open to regular travel within the Benelux region