Engagement Manager
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Join an international medical non-profit organisation dedicated to promoting equitable access to resilient healthcare systems worldwide, including in Belgium, with the mission of ensuring that no one suffers or dies from preventable and treatable diseases.
The organisation operates across multiple countries, advancing public health through sustainable healthcare initiatives. It provides expert, compassionate care to people affected by tuberculosis and neglected tropical skin diseases, such as leprosy and leishmaniasis, which are closely associated with poverty, while working in close collaboration with local health systems and communities.
Jobomschrijving
You lead individual donor retention strategy to maximise donor lifetime value and drive sustainable fundraising growth through data-driven donor journeys, strong donor loyalty, and an outstanding donor experience.
Your role ?
1. Individual Donor Retention Strategy
- Define and lead the long-term individual donor retention strategy,
- Own and continuously optimize the donor lifecycle (welcome, engagement, upgrade,loyalty, reactivation).
- Drive donor retention, lifetime value and sustainable individual giving revenue.
- Align retention priorities fundraising objectives
2. Donor Experience & Engagement
- Ensure a consistent, seamless and donor-centric experience across all touchpoints.
- Lead multi-channel donor stewardship and engagement initiatives.
- Strengthen donor loyalty, advocacy and long-term commitment through personalized engagement.
- Coordinate stakeholders involved in the donor journey to ensure consistency and impact.
3. Performance & Continuous Improvement
- Define, monitor and report on retention, engagement and lifetime value KPIs.
- Translate donor insights into strategic recommendations and improvement actions.
- Evaluate initiatives and optimize resource allocation based on impact.
- Foster a data-driven culture of continuous improvement.
4. Data-Driven Donor Journeys
- Advance the use of donor data to personalize journeys and improve decision-making
- Partner with ICT and CRM teams to ensure reliable data, segmentation and automation.
- Optimize donor journey processes through data, testing, and technology.
- Ensure donor engagement is supported by accurate, actionable and shared data.
5. Mission-led Donor Communications
- Strengthen the emotional connection between donors and Damien Foundation.
- Shape donor communications together with Brand & Acquisition to maximize engagement and loyalty.
- Ensure storytelling and engagement support long-term donor commitment and sustainable revenue growth.
- Contribute to a coherent donor experience aligned with the organization's positioning.
6. Data Governance & GDPR Compliance
- Ensure all donor engagement, retention, communication, and data management activities comply with GDPR requirements and internal data protection policies.
- Safeguard donor privacy, consent management, data accuracy, and the secure use of personal data across all channels and systems
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