Engagement Manager
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Je ontwikkelt gepersonaliseerde, multichannel donor journeys op basis van data, segmentatie en testing.
Je volgt KPI's op rond retentie, engagement, lifetime value en fundraising performance.
Je vertaalt donordata en CRM-inzichten naar concrete acties en verbeteringen.
Je werkt samen met CRM, ICT, Brand en Acquisition rond marketing automation en donorcommunicatie.
Je zorgt voor correcte processen rond GDPR, datakwaliteit, privacy en consent management.
Jouw profiel
als succesvolle Engagement Manager:Je hebt minstens 5 jaar ervaring in donor engagement, fundraising, CRM-marketing, customer retention of lifecycle management.
Je hebt ervaring met het ontwikkelen en optimaliseren van datagedreven klant
- of donor journeys.
Je bent vertrouwd met CRM-systemen, segmentatie en marketing automation.
Je combineert analytisch inzicht met sterke project
- en change managementvaardigheden.
Je hebt ervaring in people management en het begeleiden van teams door verandering.
Ervaring binnen een NGO, gezondheidszorg of een organisatie met maatschappelijke impact is een plus.
Je spreekt vloeiend Nederlands of Frans, beheerst de andere landstaal professioneel en communiceert vlot in het Engels.
Wat mag je verwachten als succesvolle Engagement ManagerEen strategische functie met een duidelijke maatschappelijke impact.
De ruimte om de donor engagement
- en retentiestrategie vorm te geven.
Verantwoordelijkheid over CRM-gestuurde donor journeys en verbeterprojecten.
Samenwerking met een internationaal en betrokken team.
Een salarispakket volgens de standaarden van de NGO-sector
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