B2B Marketing, Events

Bancontact Company is the leading provider of debit card payment experiences in Belgium, actively promoting a digital payments (r)evolution in the market. With our Bancontact card, Bancontact Pay app and bank apps integrating our solutions, we serve the large majority of the Belgian community with more than 18 million cards and millions of mobile app users. For merchants, Bancontact is distributed through acquirers and PSPs and directly through our Bancontact Pro offer.

We develop payment experiences for consumers and merchants online, in-store and with family and friends.

To accelerate our evolution, we are looking for a B2B Marketing, Events & Sponsorship Manager who combines a strong merchant-marketing mindset with a genuine passion for events and music festivals. Are you passionate about communication, especially in B2B context, and ready to take part in our digital evolution? Join our driven and enthusiastic team

The B2B Marketing, Events & Sponsorship Manager reports to the Chief Marketing Officer.

Job location: Brussels

Our marketing team consists of 5 marketing experts who work together as one. Together we serve consumers, merchants and partners through a wide range of marketing communications and activations.

MAIN RESPONSIBILITIES

This is primarily a B2B marketing role (approximately 60%), complemented by ownership of events and sponsorships (approximately 40%). You will build merchant engagement across the lifecycle while managing a high-profile event portfolio. Festivals are both consumer facing brand platforms and B2B partnerships with merchants and event organisers. The allocation below is indicative and may shift during peak periods, usually in summer.

B2B MARKETING | APPROXIMATELY 60%

1. Merchant Lifecycle Marketing & CRM | 15%

• Own the merchant marketing lifecycle plan, from onboarding and adoption through ongoing engagement, retention and reactivation, working closely with Sales, Product, Operations and CRM/data stakeholders.
• Design and coordinate segmented, data-informed lifecycle campaigns and CRM journeys: audience selection, messaging, content, triggers, deployment and performance follow-up, within applicable data and privacy processes.
• Support merchant adoption of payment solutions and new features through onboarding programmes, educational communications, targeted activations and sales-enablement materials.
• Define and monitor relevant KPIs, such as activation, engagement, usage and reactivation, and turn results into actionable improvements.

2. B2B Content, Campaigns & Owned Channels | 30%

• Develop and maintain the merchant communication and content calendar, connecting commercial priorities, product releases and seasonal opportunities.
• Own the planning, creation and optimisation of merchant-focused content across relevant owned channels: merchant website and landing pages, email/newsletters, CRM communications and other dedicated platforms.
• Produce or coordinate compelling B2B messaging and assets, including product explainers, FAQs, merchant stories, campaign toolkits and partner communications, in collaboration with Brand, Content and Product teams.
• Develop B2B co-marketing campaigns with partners such as banks, PSP’s, sector federations, etc, coordinating execution directly or with the support of marketing and communication agencies.
• Coordinate agencies and internal contributors; ensure consistent messaging across French and Dutch and measure channel and campaign performance.

3. Merchant Activation & Point-of-Sale Visibility | 15%

• Plan and deliver merchant activations that translate marketing and commercial objectives into tangible in-store and online visibility.
• Own merchant communication kits and point-of-sale assets, including stickers, QR codes, signage and other payment-related materials, from briefing and production through distribution and deployment.
• Coordinate suppliers, logistics and internal stakeholders to ensure quality, availability, brand consistency and timely rollout, including at festival and partner merchant locations.
• Assess activation effectiveness and use merchant and Sales feedback to improve materials and deployment.

EVENTS & SPONSORSHIP | APPROXIMATELY 40%

• Manage a substantial annual portfolio of music festivals and other key events (approximately 30), alongside strategic sponsorships and selected consumer-facing activations.
• Treat event organizers and festival partners as B2B relationships: identify mutual value, align commercial/payment opportunities with Sales and Product, and deliver an excellent partner experience while maintaining effective B2C brand visibility.
• Lead sponsorship partnerships, covering rights and deliverables, negotiations, on sit