Senior Brand Manager Côte d’Or BNX – Equity

pUit Job alert aan/uit Aan /ppWat: /ppFrequentie: Dagelijks Wekelijks /ph3Senior Brand Manager Côte d’Or BNX – Equity Communication /h3ulliMechelen /li /ulh3Senior Brand Manager Côte d’Or BNX – Equity Communication /h3ulliLead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in-store activation. /liliBrief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work. /liliDevelop and execute best-in-class annual communication plans aligned to brand strategy. /liliTrack and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration). /li /ulpBrand Positioning Equity /pulliDefine, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team. /liliDevelop and safeguard the brand equity framework and visual identity guidelines. /liliEnsure consistent brand expression and consumer experience across all touchpoints. /liliOwn the development and execution of media strategy across paid, owned, and earned channels. /liliOptimise media mix and budget allocation for maximum reach, impact, and efficiency. /liliBuild strong, collaborative relationships with media agency partners and stay ahead of emerging media trends. /li /ulpConsumer Category Insights /pulliMonitor category dynamics and brand performance using market data and consumer research. /liliIdentify emerging consumer needs and translate insights into actionable brand and communication initiatives. /liliPartner with the insights team to build a deep understanding of the BNX chocolate consumer. /liliOwn the brand PL, including forecasting and marketing budget management. /liliDrive net revenue growth and margin performance within your area of responsibility. /liliWork closely with finance to track investment efficiency and ensure delivery against business targets. /liliLead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance. /liliFoster a collaborative, high-performance team culture built on trust, curiosity, and ambition. /li /ulpCross-Functional Collaboration /pulliPartner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX. /liliCollaborate with the European marketing organisation to co-develop, adapt, and localise regional campaigns for the BNX market. /liliAct as a key contributor to the broader Benelux brand and marketing community. /li /ulpWhat You Bring /pulliMaster's degree, preferably in Marketing, Business Administration, or a related field. /liliMinimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred. /liliProven track record in communication strategy, campaign development, and agency management. /liliExperience in brand positioning, equity development, and creative briefing. /liliStrong command of media strategy across paid, owned, and earned channels. /liliExperience leading and developing a team. /liliBenelux market knowledge is a strong plus. /liliFluent in English and either Dutch or French. /li /ulpWhat

We Offer
/pulliA dynamic, international work environment with iconic global brands /liliReal ownership and accountability from day one /liliA collaborative, people-first culture that celebrates curiosity and learning /liliCompetitive compensation package and comprehensive benefits, including company car /liliOpportunities for regional and global career growth within Mondelez /liliFlexible working arrangements and a focus on wellbeing /li /ul