Marketing Manager

h3bMarketing Manager
- DENZA BeLux /b /h3pbBrussels, Belgium | Full-time | Marketing /b /ph3bAbout the role /b /h3pJoining DENZA BeLux, you will build and lead the brand's marketing in Belgium and Luxembourg. You define the local marketing plan in line with our business objectives and the global guidelines. You steer national events, campaigns, dealer marketing and agencies. You make sure the DENZA premium brand and customer experience come to life across the two markets. You report to the Head of Sales DENZA (to be confirmed). /ph3bYour responsibilities /b /h3ullipbMarketing plan: /b Define the marketing plan for Belgium and Luxembourg in alignment with business objectives and global marketing strategic guidelines. /p /lilipbNational events: /b Plan and lead the execution of national events, and analyze each event afterwards to assess its effectiveness and feed the findings into future plans. /p /lilipbCampaigns: /b Develop and manage advertising, digital and PR campaigns for the local market in collaboration with appointed agencies. /p /lilipbDigital assets: /b Provide digital assets for local market use and ensure their effective use during national campaigns. /p /lilipbDealer marketing: /b Supervise dealer marketing plans and monitor their execution by dealer partners. /p /lilipbMarket insights: /b Contribute insights to the European marketing plan and monitor competitor activities, including product and financial benchmarks, monthly installments and new campaigns. /p /lilipbBudget: /b Oversee and manage the marketing budget, ensuring efficient allocation of resources. /p /lilipbMedia and influencers: /b Supervise relationships with press, media, agencies, digital media and social influencers, ensuring visibility for the brand and product stories. /p /lilipbEuropean collaboration: /b Collaborate with and support the European PR and events teams when planning activities in the local market, and take part in European events or activities when needed. /p /lilipbBrand ambassador: /b Act as a brand ambassador, consistently prioritizing the customer experience. /p /li /ulh3bYour profile /b /h3ullipbExperience: /b 5+ years in marketing in the automotive or premium sector, with proven experience in national campaigns and events. /p /lilipbEducation: /b Bachelor's or Master's degree in marketing, communication or a related field. /p /lilipbSkills: /b Integrated campaign management, agency and budget steering, and an analytical approach to results. /p /lilipbLanguages: /b Fluent in French and Dutch, with professional English as the corporate language. /p /lilipbMindset: /b Entrepreneurial, customer-oriented and hands-on, with a feel for premium brand building. /p /li /ulh3bOur offer /b /h3ullipLong-term contract /p /lilipAttractive salary with individual and company bonus /p /lilipMeal Eco-vouchers /p /lilipFull-time position, 40h/week with 12 RTT days per year /p /lilipCompany car with charging card /p /lilipGroup and hospitalization insurance /p /lilipReal opportunities for growth and evolution /p /lilipRecently renovated office, easily accessible, in Watermael-Boitsfort /p /lilipAnd the chance to work for BYD /p /li /ulh3bAbout BYD /b /h3pOur Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. /ppBYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. /ppBYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks. /ph3bAbout DENZA /b /h3pDENZA is BYD Group's premium brand for electric and plug-in hybrid vehicles, founded in 2010 and now entering Europe. In Belgium and Luxembourg, we are building a premium brand, a high-quality retail network and a customer experience that lives up to one of Europe's most demanding markets. /p