Strategic Digital Marketing Lead – Campaigns

pAs Digital Marketing Coordinator, you are responsible for developing, executing and optimising digital marketing initiatives that support Unilin’s marketing and commercial objectives for the Insulation division. You play an active role in shaping the digital marketing strategy, manage digital campaigns end‑to‑end and contribute to budget planning and performance steering. /ppYou operate with a high degree of autonomy, while collaborating closely with the country marketeers, the webmaster and the external digital marketing agency, and act as a hands‑on digital expert within the marketing organisation. /ppYour main responsibilities will be to: /pulliContribute to the development of Unilin’s digital marketing strategy in line with business priorities and marketing strategy and translate those into concrete annual and campaign plans across digital channels (web, email, social, paid) /liliLead the execution of digital campaigns with input from marketing coordinators regarding product groups and local market context /liliEvaluate digital campaign performances and allocate budget accordingly together with internal stakeholders and external marketing performance agencies /liliLead and participate in projects such as further development of lead generation, lead nurturing, etc in collaboration with internal stakeholders such as the sales organization and IT /li /ulpstrongWho are you? /strong /pulliBachelor’s or Master’s degree in Marketing, Communication or a related field /liliMinimum 3 years of experience in digital marketing or performance/content‑driven roles /liliSolid understanding of content marketing, marketing automation and analytics /liliExperience working with digital budgets and external agencies /liliStrong organisational, analytical and stakeholder management skills /liliExperience within an international organization with multiple product groups is a plus /liliFluent in English, other European languages are a plus /li /ulp#LI-SU1 /ph3What can you expect? /h3pUnilin is a fast-growing, profitable and bustling group that is active internationally. Innovation is our driving force. Investing in people, technology and sustainable entrepreneurship is characteristic of our culture. /ppUnilin thrives thanks to a team of colleagues that pride themselves on professionalism and entrepreneurship. /ppIn exchange for your expertise, creativity and dynamism, Unilin offers an attractive salary supplemented with fringe benefits, career opportunities, challenges abroad and a wide range of training options. /ph3Who are we? /h3pUnilin is a worldwide leader in interior design and construction materials. Our floors, (decorative) panels, insulation solutions and technologies can be found in the homes and workplaces of millions of people and public spaces around the world.brOur team of 8600 passionate employees across 105 locations in multiple countries aims to improve people's quality of life by launching new innovations and constantly pushing boundaries. Our commitment to excellence and extensive know-how enable us to make beautiful, sustainable products of the highest quality. And our efforts are rewarded: together we realised a €3.1 billion turnover in 2022. We are also proud to be a part of Mohawk Industries, the global market leader in flooring with a $11.6 billion turnover and 41,000 employees.br/p