Marketing Specialist

h3Salary Range /h3pSalary Range: €64,300.00
- €119,300.00 /ph3Job Description Summary /h3pThe Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact. /ph3Major Accountabilities /h3h3Content Strategy Planning /h3pIdentify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives. /pulliPartner with Brand Leads and cross-functional teams to develop the optimal content and omnichannel mix. /liliTranslate brand strategy into a prioritized content roadmap. /liliIdentify content gaps and opportunities across customer segments and journey stages. /liliSupport Brand Teams in planning launch and lifecycle content. /li /ulh3Content Excellence Governance /h3pEnsure content is relevant, compliant, high quality, and efficiently developed through effective localization, creation, and governance processes. /pulliIdentify, prioritize, localize, develop, and govern brand content. /liliMaximize reuse of global assets while ensuring local relevance and compliance. /liliLeverage launch pads, approved content libraries, and scalable content development processes. /liliDrive content approval, lifecycle management, and content governance activities. /li /ulh3Omnichannel Content Deployment /h3pEnsure content is effectively activated across channels and integrated into customer engagement journeys. /pulliDeploy content across appropriate channels and customer touchpoints. /liliCoordinate omnichannel content execution in partnership with OCE and Brand Teams. /liliManage agencies, vendors, and production partners to deliver content and media plans on time and within budget. /liliEnsure the right content reaches the right customer at the right moment. /li /ulh3Performance Business Impact /h3pMonitor content and campaign performance and continuously optimize activities to maximize customer engagement and business results. /pulliTrack content and campaign performance using relevant KPIs. /liliIdentify optimization opportunities and recommend corrective actions. /liliSupport achievement of brand objectives through effective content execution. /liliMonitor budget utilization and contribute to efficient resource allocation. /li /ulh3Market Insights Customer Understanding /h3pLeverage customer, patient, field, and market insights to identify content opportunities and continuously improve content relevance and impact. /ph3Education /h3pEducation: Bachelor/master in life sciences, marketing, communication, business, or a related field. /ph3Languages /h3pLanguages: English French and/or Dutch is a Plus /ph3Experience/Professional Requirement /h3pExperience in pharmaceutical sales, marketing, or omnichannel roles, with strong expertise in content and material development. Strong customer focus and understanding of healthcare, brands, products, and customer journeys. Experience using digital (and interest in AI tools) to improve customer engagement and marketing execution. Proven ability to manage projects from strategy through execution, ensuring quality, compliance, and business impact. Strong stakeholder management, influencing, and collaboration skills, with the ability to work effectively across functions and external partners. Experience in content management, campaign execution, analytics, dashboards, and performance tracking. Agile and adaptable, able to manage multiple priorities and work effectively in a complex matrix environment. Strong communication, planning, and organizational skills, with a focus on operational and commercial excellence. Demonstrates curiosity, a continuous learning mindset, and a commitment to developing expertise in business priorities and disease areas. Acts with the highest standards of ethics, integrity, and compliance, while living the Novartis values and behaviors. /ph3Benefits Rewards /h3pExpected Annual Base Salary Range for role: 64,300.00
- 91,800.00
- 119,300.00 EUR Annual /ppAnnual The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically. In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, wh