Junior Digital Marketeer

pOur client is a well-known retailer with a large customer base reached through e-mail and a loyalty programme. The team is looking to make its campaigns and customer journeys more effective by understanding what the data reveals. As a permanent member of the marketing team, you'll turn those insights into more relevant communications and stronger customer engagement. /ph3The opportunity /h3pRetail brings together changing collections, in-store experiences and online shopping. Our client serves customers across both channels and is investing in data-led, personalised e-mail communication and loyalty. In this role, you'll help the team understand campaign performance and use those insights to improve customer journeys and programme effectiveness. /ph3What you'll do /h3ulliAnalyse newsletter, campaign and automated journey performance, including conversion, revenue, customer value, engagement and retention. /liliIdentify trends, anomalies and opportunities in customer and campaign data. /liliSet up and assess A/B tests and other experiments, turning results into recommendations. /liliImprove customer journeys and support lifecycle marketing across activation, retention, reactivation and loyalty. /liliUse CRM data to personalise communications, contribute to loyalty programme development, and monitor opt-in management and deliverability in line with GDPR. /li /ulh3What you bring /h3ulliAt least three years' experience in e-mail, CRM or loyalty marketing; retail experience is preferred. /liliExperience using marketing automation and CRM tools, such as Bloomreach, Salesforce, Selligent or Klaviyo. /liliExperience with A/B testing, KPI analysis and data-led campaign or customer journey optimisation. /liliUnderstanding of segmentation, personalisation and lifecycle marketing, with a commercial focus on the customer experience. /li /ulh3The offer /h3ulliJoin our client directly as a permanent, full-time employee, with Ariad supporting you throughout the recruitment process. /liliWork at the company's headquarters in Merchtem, Belgium, in a hybrid arrangement that includes one home-working day each week. /liliJoin the marketing team and report to the CRM Manager. /liliBenefits include meal vouchers, hospitalisation insurance, group insurance, ba company car /b and a 30% staff discount. /li /ulh3Why Ariad? /h3pAriad is a digital consultancy and staffing partner helping leading organisations build the teams and capabilities they need today and for what comes next. We work with brands such as Samsung, BNP Paribas Fortis, ING, AXA, Luminus and Orange, across banking, insurance, utilities, retail and beyond. Our expertise spans digital products and customer experience, marketing and e-commerce, CRM and customer data, and the technology that supports digital transformation. /ppFor you, that means a partner who understands your field and looks beyond your job title to see how your expertise, experience and ambitions fit the teams we help build. /ppChoosing your next employer is a significant decision. You join our client directly as an employee, with Ariad supporting you throughout the recruitment process. Through personal guidance, honest feedback and answers to the questions that matter to you, we help you decide whether the role is the right next step. /p