Marketing Expert

Nexeo is currently looking for an experienced Marketing & Communication Manager to join a leading financial institution.

In this strategic role, you will design and execute innovative, data-driven marketing campaigns that strengthen customer engagement, improve conversion, and support long-term business growth. You will combine marketing expertise, customer insights, AI-driven innovation and Agile methodologies to create personalized customer experiences across multiple channels.

Working in a dynamic Agile environment, you will collaborate with cross-functional teams to optimize customer journeys, leverage predictive analytics and continuously improve campaign performance through experimentation and data analysis.

Your Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement integrated marketing campaigns across owned, earned and paid media.
• Ensure a consistent omnichannel customer experience aligned with business and brand objectives.
• Translate customer insights and market research into actionable marketing strategies.
• Apply Agile methodologies by continuously testing, measuring and optimizing campaigns through iterative improvements.

Digital Marketing & Customer Engagement

• Optimize digital sales journeys to improve customer acquisition and conversion.
• Drive lead generation through customer-centric digital touchpoints.
• Manage digital marketing ecosystems and marketing automation platforms.
• Leverage AI and emerging technologies to personalize customer experiences and improve marketing efficiency.
• Monitor digital trends and recommend innovative marketing initiatives.

Customer Journey & Performance Optimization

• Design and optimize end-to-end customer journeys throughout the customer lifecycle.
• Develop servicing and commercial campaigns supported by CRM strategies.
• Implement permanent campaigning and predictive customer journey approaches.
• Identify friction points and optimize customer experiences using data-driven insights.
• Measure campaign performance using KPIs, marketing analytics and reporting tools, and recommend continuous improvements.

Project & Stakeholder Management

• Collaborate closely with commercial teams, digital experts and external partners.
• Manage marketing projects from planning to execution while ensuring quality, timelines and budget control.
• Coordinate multiple initiatives simultaneously in a fast-paced environment.
• Build strong relationships with internal stakeholders and ensure alignment across departments.

Your Profile

• Master's degree in Marketing, Communication, Economics or a related field.
• Minimum 5 years of experience in strategic marketing and communication, preferably within the financial services sector.
• Strong experience in project management and marketing campaign delivery.
• Expertise in performance marketing (SEO, SEA, Programmatic Advertising).
• Strong knowledge of marketing analytics, customer journey optimization and CRM principles.
• Experience with omnichannel marketing strategies and data-driven decision making.
• Excellent understanding of customer segmentation and conversion optimization.
• Strong analytical mindset with the ability to transform data into business actions.
• Excellent communication and stakeholder management skills.
• Comfortable working in Agile environments.
• Fluent in Dutch, French and English.

Nice to Have

• Experience with Adobe Marketing Automation or Adobe Experience Cloud.
• Knowledge of investment or financial products and services.
• Experience with Customer Data Platforms (CDPs).
• Knowledge of predictive analytics, AI-powered personalization and Generative AI tools.
• Experience in Growth Marketing or Growth Hacking.

What We Offer

• Work on innovative marketing initiatives within a highly digital and customer-focused environment.
• Opportunity to leverage AI, predictive analytics and personalization technologies.
• Join a collaborative Agile organization focused on continuous improvement.
• Hybrid working model offering flexibility. xlxgzvr
• Long-term mission with exposure to strategic marketing transformation initiatives.