Analyste données marketing
Il y a 3 heures
Arrondissement de BruxellesCapitale, Bruxelles, Belgique
Canopai
Temps plein
Gratuit avec email ou Google
Enregistrez cette offre et organisez votre recherche
Créez un compte gratuit pour enregistrer des offres d'emploi, créer des alertes et revenir à cette liste depuis votre tableau de bord.
Gratuit avec email ou Google
En continuant, vous acceptez nos Conditions d’utilisation & Politique de confidentialité.
Senior Consultant - Marketing & Communications Performance Management
Location: Brussels (Belgium) | Start: November 2026 | Duration: Until Dec 2027 | Mode: Hybrid (50% remote)
Context
- Major financial services institution launching a strategic "Performance Watchtower" initiative
- Objective: shift Marketing & Communications from reporting-driven to performance-driven culture
- Connecting strategy, KPIs, OKRs, business outcomes and decision-making
Key Responsibilities
- Deploy and continuously improve the performance management framework (Watchtower)
- Define, monitor and improve Strategic KPIs & OKRs with Performance Analysts
- Turn complex data into actionable insights for senior leadership
- Measure marketing ROI, campaign effectiveness and attribution models
- Improve KPI governance, documentation and measurement methodology
- Facilitate stakeholder workshops to identify root causes & action plans
- Support automation of performance measurement with MarTech/Data teams
Required Skills
- 8+ years in Performance Management, Marketing Analytics or Strategy Consulting
- Strong expertise in KPI/OKR frameworks and executive reporting
- Proficiency in SQL and complex data processing
- Knowledge of Power BI, Adobe Analytics, Sprinklr
- Strong stakeholder management & facilitation skills
- Financial services experience is a plus
- Fluent French + passive Dutch (or vice-versa), operational English
Profile
- Senior consultant / Expert Data Analyst profile
- Strategic mindset combined with hands-on analytical skills
- Comfortable working cross-functionally in large, complex organizations