Marketing Director

ulliDefine the overall marketing direction in support of Wygwam's international growth ambitions /liliDevelop clear, differentiated value propositions across product lines, geographies and customer segments /liliTranslate complex technical offers into simple, commercially meaningful narratives /liliRebalance the organisation from a sales-led mindset towards a mature, insight-driven marketing contribution /liliDesign and own Wygwam's customer engagement strategy, anchored in a 360° customer view: company data, business maturity, product usage, engagement signals and NPS /liliBuild and evolve theCustomer Engagement Platform— a segmentation-driven engine that delivers personalised next-best-actions, targeted programmes and loyalty mechanisms at scale /liliDefine a Professional Gateway model: tiered services and support priced and positioned according to customer engagement level /liliLead platform development through MVP release (planned Q2 2027) and beyond, embedding every new touchpoint into an ongoing engagement journey /li /ulh3Go-to-Market Commercial Support /h3ulliStrengthen marketing's role in lead generation, channel activation and market development /liliClarify target group strategies across end users, installers, specifiers, wholesale and commercial stakeholders /liliSupport more effective routes to market across countries and product lines /liliCreate feedback loops between customer behaviour data, segment marketing and the product roadmap /liliBring strong sensitivity to differences across countries, channels and customer segments /liliEnsure marketing choices are grounded in local market realities, not headquarters assumptions /liliBuild stronger connection with local teams and commercial "sensors" across EMEA and beyond /liliLead and develop a multifunctional team across MarCom, segment marketing, customer success operations and marketing data management /liliShape the structure, capabilities and operating model of the function in line with strategic needs /liliDecide what is built internally and what is supported through external partners /liliBuild a focused, performance-oriented team culture with clear priorities and direction /li /ulh3Profile /h3h3Experience /h3ulliSenior marketing or customer success leadership in an international B2B, technology-driven environment /liliProven track record in strategic positioning, value proposition development and go-to-market leadership /liliExperience building or scaling customer engagement, lifecycle or loyalty programmes /liliComfort with technically complex products, ecosystems or solutions /liliTrack record leading multifunctional marketing teams in evolving organisational contexts /li /ulh3Capabilities /h3ulliAble to translate complex offers into simple, customer-relevant messaging /liliStrong understanding of segmentation, CRM, customer journeys and behavioural data /liliBalances brand-building, demand generation and customer retention priorities /liliOperates effectively in ambiguity, across disciplines and without complete information /li /ulh3Leadership Style /h3ulliStructured and pragmatic — brings focus, momentum and direction to a developing function /liliInternational in outlook; thinks beyond home-market or headquarters assumptions /liliStrong communicator, able to adapt to technical, commercial and executive audiences /liliInclusive and energising, with resilience in fast-moving, complex environments /li /ulh3Languages /h3ulliFluent English required; Dutch and/or German a strong asset /li /ulh3We offer /h3ulliA director-level role with board visibility and direct CEO reporting line /liliThe mandate to build a customer engagement discipline from the ground up, at international scale /liliA company actively investing in its platform, product and people /liliA culture where leaders are expected to think, challenge and act — not just execute /liliCompetitive package in line with the seniority and scope of the role /li /ul