Group Marketing Program Director F/M

h3Are you excited for your new career adventure? /h3 pAt Lyreco,

we offer
more than just a job, but a career Our CGO Team is looking for a talented and ambitious new Group Marketing Program Director F/M to join our team. This is a highly strategic leadership position, shaping how Lyreco engages customers, partners, and key voices in the market across every country. Reporting directly to the Group Marketing Digital Director (position n-1 vs. CGO), you will lead the selection and design of strategic physical and digital events and manage the social media activity linked to those events, across Lyreco's markets. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing key event and creative agencies, and in engaging influencers and thought leaders to drive Lyreco's relevance in the market. /p h3About Lyreco /h3 pThe Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe. A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services. To learn more about Lyreco – see our career website here /p h3WHAT

WE OFFER
/h3 h3Your Role /h3 pReporting directly to the Group Marketing Digital Director (position n-1 vs. CGO), you will lead the selection and design of strategic physical and digital events and manage the social media activity linked to those events, across Lyreco's markets. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing key event and creative agencies, and in engaging influencers and thought leaders to drive Lyreco's relevance in the market. /p h3Your Missions /h3 h3Strategic Leadership Stakeholder Management /h3 ul liLead the programme and event strategy and priorities for the entire Lyreco group /li liDevelop partnership vision community management to support overall Lyreco brand equity /li liAct as a trusted strategic advisor to senior management and Group leadership on defined event and programs /li liBuild and maintain strong, trust-based relationships with stakeholders across markets, subsidiaries, and functions to secure alignment and buy-in on the events agenda /li liRepresent the programme function within senior leadership and cross-functional governance forums /li /ul h3Strategic Agency Influencer Leadership /h3 ul liLead the selection, contracting, and strategic management of the Group's key event and creative agencies /li liOwn strategic agency relationships as a key lever for performance, ensuring high-impact execution, cost efficiency, and consistent standards across markets /li liIdentify, engage, and build long-term relationships with key influencers and thought leaders to strengthen Lyreco's relevance and credibility in the market /li liAct as the primary strategic point of contact and escalation for agency and influencer partnerships /li /ul h3Define Events Strategy Manage Execution /h3 ul liDefine the events strategy and manage execution end-to-end /li liConduct competitor benchmarks to identify best-in-class event formats and opportunities /li liSelect and/or design events with objectives aligned to Group strategy /li liDefine the attendee recruitment strategy and communication plan, and coordinate campaigns /li liOwn event planning, selection, logistics, and attendance lists as key deliverables /li liDraft the event campaign brief and lead campaign material and launch planning /li liAct as a strategic partner to the Group Marketing Digital Director and senior leadership in shaping the Group's events agenda /li /ul h3Build Content-Led Customer Platforms /h3 ul liCommunicate on events through social media (e.g., LinkedIn) on behalf of the Marketing, Digital Media Director /li liDesign and deliver webinars and training platforms across various core categories /li liProduce high-value educational content for customers and decision makers /li /ul h3Generate Demand Activate Sales Through Events /h3 ul liTrigger qualified sales signals through CRM-connected customer journeys /li liConvert event engagement into qualified leads and pipeline /liliOwn lead generation as a core deliverable of the role /li /ul h3YOUR PROFILE : /h3 ul liMaster's Degree in Marketing, Communications, or Business /li li10 to 15+ years of experien