Content Strategist

h3Content Strategist / Automation Expert (SRQ ) /h3pbContent Strategist / Automation Consultant /b /ppJoin our Digital Marketing Strategies team to translate SEO, GEO, data, and digital insights into actionable content strategies and automation use cases. You’ll bridge business priorities, customer needs, and visibility opportunities, leveraging AI, automation, and content to enhance our SEO and LLM-targeted tactics across Retail, Private, and Corporate Banking. /ppbKey responsibilities include: /b /pulliDesigning, coordinating, and optimizing editorial plans, campaign messaging, and multi-segment content strategies. /liliScaling content automation by collaborating with MarCom, IT, agencies, and tech partners. /liliEnsuring alignment with the MarCom Strategy alongside Cluster Strategists and the Head of Digital Marketing Strategies. /li /ulpbYour Mission /b /pulliTranslate insights (SEO, GEO, AI trends) into data-driven content strategies to boost visibility /liliOrchestrate cross-functional teams to integrate SEO/GEO requirements and automate workflows /liliOptimize performance via analytics, testing, and continuous improvement /li /ulpbCore responsibilities /b /pulliDevelop global content strategies aligned with brand, marketing, and business goals (audiences, personas, digital journeys) /liliDefine content pillars, messaging frameworks, and editorial roadmaps with MarCom Cluster Strategists /liliConduct topic research, competitive analysis, and audience segmentation /liliDrive content readiness for campaigns/launches; update Digital Shelf best practices /liliTranslate SEO/GEO insights into actionable content strategies /liliAlign visibility opportunities with business priorities, audiences, and digital journeys /liliCollaborate with Search, AI, and Optichannel Strategists to integrate technical requirements /liliUse performance data to identify gaps and prioritize opportunities /li /ulh33. Editorial Oversight Orchestration /h3ulliManage editorial calendars with Storytelling (Editorial Topic Owner) and MarCom clusters /liliGovern content planning/development (internal teams + external contributors) /liliEnsure delivery aligns with strategy, audience needs, and visibility goals /liliTest new tools to enhance team efficiency /li /ulh34. Performance Analysis Optimization /h3ulliMonitor content/SEO/GEO performance via analytics and qualitative testing /liliAdapt strategies based on SERP changes, AI trends, and performance insights /liliProvide regular reports and recommendations to leadership /li /ulh35. Cross-Functional Collaboration /h3ulliPartner with Cluster Leads, Storytelling, Optichannel, AI/Search Strategists, and Corporate Reputation teams /liliCoordinate with stakeholders (Procurement, Compliance, Legal) on content topics /li /ulh36. Content Automation AI /h3ulliIdentify AI/automation opportunities to improve content efficiency/effectiveness /liliDefine use cases, MVPs, workflows, and quality criteria (balance automation + human input) /liliScale successful use cases into repeatable processes across MarCom clusters /liliRecommend future tech/workflow improvements /li /ulpbLanguages /b /pulliFluent in Dutch or French /liliFluent in French or Dutch /li /ulpbEducation /b /pulliBachelor's degree in Marketing, Communications, or related field /lili10+ years of experience in digital marketing /li /ulpbCertification /b /pulliPossession of relevant certifications in paid media platforms like Google Ads, CM360, and DV360 and Social Media Ads platforms also considered an asset /li /ulpbTelework /b /pulliExpectation: 50% on site 50% homeworking /li /ulpbRequired experience/ knowledge /b /ppbTechnical experience mandatory /b /pulliHigh expertise in media planning, media buying and negotiation /liliKnowledge of media buying and negotiation /liliFamiliarity with SAP, QAP, and other agile ceremonies /liliStrong analytical and problem-solving skills /liliExcellent communication and negotiation skills /liliBe obsessed with project delivery /li /ulpbBusiness experience mandatory /b /pulliStrong experience in content strategy, SEO, and/or digital editorial management /liliExcellent collaboration, communication, and project management skills /liliFamiliarity with structured data, semantic SEO, and content architecture /liliAbility to produce and edit high-quality content with attention to clarity and accuracy /liliAnalytical mindset with the ability to interpret data and transform insights into action /liliUnderstanding of LLMs, generative AI search behavior, and GEO best practices /liliFamiliarity with Adobe suite /liliAbility to see the overall picture (helicopter view)
- strategic thinking /li /ul