Content Strategist

Content Strategist / Automation Expert (SRQ )

Content Strategist / Automation Consultant

Join our Digital Marketing Strategies team to translate SEO, GEO, data, and digital insights into actionable content strategies and automation use cases. You’ll bridge business priorities, customer needs, and visibility opportunities, leveraging AI, automation, and content to enhance our SEO and LLM-targeted tactics across Retail, Private, and Corporate Banking.

Key responsibilities include:

• Designing, coordinating, and optimizing editorial plans, campaign messaging, and multi-segment content strategies.
• Scaling content automation by collaborating with MarCom, IT, agencies, and tech partners.
• Ensuring alignment with the MarCom Strategy alongside Cluster Strategists and the Head of Digital Marketing Strategies.

Your Mission

• Translate insights (SEO, GEO, AI trends) into data-driven content strategies to boost visibility
• Orchestrate cross-functional teams to integrate SEO/GEO requirements and automate workflows
• Optimize performance via analytics, testing, and continuous improvement

Core responsibilities

• Develop global content strategies aligned with brand, marketing, and business goals (audiences, personas, digital journeys)
• Define content pillars, messaging frameworks, and editorial roadmaps with MarCom Cluster Strategists
• Conduct topic research, competitive analysis, and audience segmentation
• Drive content readiness for campaigns/launches; update Digital Shelf best practices
• Translate SEO/GEO insights into actionable content strategies
• Align visibility opportunities with business priorities, audiences, and digital journeys
• Collaborate with Search, AI, and Optichannel Strategists to integrate technical requirements
• Use performance data to identify gaps and prioritize opportunities

3. Editorial Oversight & Orchestration

• Manage editorial calendars with Storytelling (Editorial Topic Owner) and MarCom clusters
• Govern content planning/development (internal teams + external contributors)
• Ensure delivery aligns with strategy, audience needs, and visibility goals
• Test new tools to enhance team efficiency

4. Performance Analysis & Optimization

• Monitor content/SEO/GEO performance via analytics and qualitative testing
• Adapt strategies based on SERP changes, AI trends, and performance insights
• Provide regular reports and recommendations to leadership

5. Cross-Functional Collaboration

• Partner with Cluster Leads, Storytelling, Optichannel, AI/Search Strategists, and Corporate Reputation teams
• Coordinate with stakeholders (Procurement, Compliance, Legal) on content topics

6. Content Automation & AI

• Identify AI/automation opportunities to improve content efficiency/effectiveness
• Define use cases, MVPs, workflows, and quality criteria (balance automation + human input)
• Scale successful use cases into repeatable processes across MarCom clusters
• Recommend future tech/workflow improvements

Languages

• Fluent in Dutch or French
• Fluent in French or Dutch

Education

• Bachelor's degree in Marketing, Communications, or related field
• 10+ years of experience in digital marketing

Certification

• Possession of relevant certifications in paid media platforms like Google Ads, CM360, and DV360 and Social Media Ads platforms also considered an asset

Telework

• Expectation: 50% on site & 50% homeworking

Required experience/ knowledge

Technical experience mandatory

• High expertise in media planning, media buying and negotiation
• Knowledge of media buying and negotiation
• Familiarity with SAP, QAP, and other agile ceremonies
• Strong analytical and problem-solving skills
• Excellent communication and negotiation skills
• Be obsessed with project delivery

Business experience mandatory

• Strong experience in content strategy, SEO, and/or digital editorial management
• Excellent collaboration, communication, and project management skills
• Familiarity with structured data, semantic SEO, and content architecture
• Ability to produce and edit high-quality content with attention to clarity and accuracy
• Analytical mindset with the ability to interpret data and transform insights into action
• Understanding of LLMs, generative AI search behavior, and GEO best practices
• Familiarity with Adobe suite
• Ability to see the overall picture (helicopter vie