CRM & Loyalty Personalisation Lead
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TUI zoekt een Senior CRM Manager - Loyalty & Personalisation om gepersonaliseerde klantreizen te ontwerpen en te versterken. Je ontwikkelt CRM-strategieën die betrokkenheid, loyaliteit en commerciële groei stimuleren en vertaalt data into inzichten.
Je werkt nauw samen met regionale en internationale teams en draagt bij aan de uitrol van loyaliteitsprogramma's, personalisatie en marketingtechnologie. Minimaal 5 jaar CRM-ervaring vereist; Braze-ervaring is een plus.
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