Head of Amplification

h3A JOB OPPORTUNITY AT /h3 pGOPA Com. is a private organization based in Brussels and member of the GOPA group, one of the world’s leading development consultants. GOPA Com. is a leading communication agency. /p pGOPA Com. teams are a group of highly driven professionals dedicated to achieving the greatest impact through our projects across geographies. /p h3A JOB THAT INSPIRES YOU /h3 pbAbout the role: /b /p pThe Head of Amplification is GOPA Com.’s senior expert in designing integrated dissemination strategies that maximise the visibility, reach, discoverability and performance of clients, projects and campaigns. Working across strategy, content, digital, production, project management and new business teams, the role ensures that communication outputs are not only well produced, but also effectively distributed, amplified and optimised across the right channels. /p pThe role covers the full dissemination ecosystem, including social media, paid digital promotion, influencer and creator marketing, stakeholder amplification, out-of-home visibility, search visibility, LLM/search optimisation, newsletters, partner channels, media opportunities and emerging platforms. /p pThe Head of Amplification helps GOPA Com. move from a production-led approach to a visibility-led approach, ensuring that campaigns are designed from the outset with clear audiences, channels, distribution mechanics, KPIs and optimisation plans. /p pbKey

Responsibilities:
/b /p pbDissemination and visibility strategy /b /p ul liDesign integrated dissemination strategies for campaigns, projects and clients to maximise reach, visibility, discoverability and audience engagement. /li liTranslate communication objectives into practical channel and amplification plans, identifying the right mix of owned, paid, earned, shared and emerging channels. /li liDefine how content should travel across platforms, audiences and formats, from campaign launch to sustained visibility and optimisation. /li liEnsure dissemination thinking is embedded from the earliest stages of strategy, creative development and production. /li liAdvise teams and clients on the most effective dissemination approaches for different campaign objectives, audiences, geographies and budgets. /li liBring audience insight and behaviour into campaign strategy from the outset, ensuring that creative concepts, content formats and dissemination approaches are designed around how target audiences actually consume, discover and engage with communication. /li /ul pbSocial media and paid amplification /b /p ul liLead the strategic approach to social media dissemination across platforms such as LinkedIn, Instagram, Facebook, X, YouTube, TikTok and other relevant channels. /li liDefine channel roles, audience targeting, content formats, posting strategies and amplification mechanics. /li liDevelop paid social and paid digital amplification strategies in coordination with internal teams and external media agencies where relevant. /li liAdvise on budget allocation, campaign phasing, targeting, boosting, A/B testing and optimisation. /li liEnsure that social media strategies are platform-native and designed to improve visibility, engagement and campaign performance. /li /ul pbInfluencer, creator and partner amplification /b /p ul liDefine when and how influencer, creator or ambassador strategies can support campaign visibility and credibility. /li liWork with specialised influencer agencies or partners to identify relevant profiles, communities and amplification opportunities. /li liAdvise clients and project teams on influencer selection, briefing, content formats, compliance, risk management and performance measurement. /li liIdentify opportunities for stakeholder, partner and network-based amplification, particularly in EU, public-interest and international campaign contexts. /li /ul pbSearch, discoverability and emerging visibility channels /b /p ul liStrengthen GOPA Com.’s approach to search visibility, including SEO-informed content planning and campaign discoverability. /li liIntegrate emerging approaches to LLM/search optimisation into dissemination planning, working with relevant specialists where needed to improve the visibility of clients, projects and campaigns in AI-mediated search and discovery environments. /li liMonitor changes in platform algorithms, search behaviour, AI tools and audience discovery patterns. /li liTranslate emerging trends into practical recommendations for campaign dissemination and visibility planning. /li liExplore new visibility channels and formats, including newsletters, podcasts, online communities, digital partnerships, content syndication and emerging social platforms. /li /ul pbOut-of-home and offline visibility /b /p ul liAdvise on the role of out-of-home, print, events, public space and offline visibility tactics within integrated campaign dissemination strategies. /li liCoordinate with media agencies, outdoor advertising providers or specialist part