Regional Marketing Specialist Marketing · Ghent · Hybrid

Il y a 2 heures

East Flanders, Flanders, Belgique Qargo TMS Temps plein
h3About Qargo /h3pQargo is abcloud-based (SaaS) Transport Management Platform /b. We are a scale-up based in Ghent, London and Chicago, and are rapidly expanding across mainland Europe, the UK and the US. The platform is an ‘all-in-one system’, handling everything from initial order entry to final invoicing. It optimises planning and has built-in AI features that automate lengthy manual tasks. Qargo is designed to help modern logistics operationsbrun more efficiently, while increasing profitability and sustainability. /b /ppTo support our growth, we’re looking for abRegional Marketing Specialist /bto join our marketing team inbGhent, Belgium /b. You’ll take ownership of marketing activities for thebNetherlands /b, with the opportunity to expand your regional scope into other regions, such asbDACH, /bas Qargo continues to grow. /ph3About the Role /h3pAs ourbRegional Marketing Specialist /b, you’ll be responsible for bringing Qargo’s marketing strategy to life, with a focus on the Netherlands. You’ll work acrossbcampaigns, email, paid search, paid social, SEO, content, sales enablement and reporting /b, making sure our messaging is relevant to the local market and aligned with our wider marketing goals. /ppYou’ll help us move towards a morebstructured and strategic campaign approach /b, planning and executing regional campaigns across multiple channels and testing new tactics along the way. You’ll also work closely with agencies and internal stakeholders to make sure campaigns are delivered effectively and consistently. /ppThe Netherlands will be your main focus to start with, with the opportunity tobtake ownership in additional regions, e.g. DACH, /bas Qargo grows into new markets. This is a hands-on role combining creative and analytical work, with plenty of autonomy and the opportunity to help shape how regional marketing is done at Qargo. /ph3Key responsibilities /h3ullipbOwn regional marketing activities for the Netherlands /b, planning and executing multi-channel campaigns across email, paid search, SEO, content and other relevant channels, while helping build a more structured and strategic campaign approach. /p /lilipbTurn Qargo’s marketing strategy into local campaigns and content /b, creating and adapting messaging, marketing collateral and sales enablement materials that resonate with the regional market. /p /lilipbWork closely with our commercial team /bto understand regional priorities, support lead generation and ensure marketing activity is closely aligned with business goals. /p /lilipbCoordinate with external agencies and partners /b, managing briefs, deliverables and timelines while ensuring regional marketing activities are delivered to a high standard. /p /lilipbSupport customer and event marketing /b, including testimonials, case studies and event collateral. You’ll occasionally attend events to capture content, support product demonstrations or contribute to partnership activities, while the Events team remains responsible for event execution. /p /lilipbTrack and report on regional marketing performance /b, monitoring leads and pipeline, campaign activity and other relevant KPIs, qualifying incoming leads through Google, LinkedIn and HubSpot, and using insights to continuously improve our approach. /p /lilipbHelp expand Qargo’s regional presence into new markets. /bYou’ll help localise campaigns and content, with German-language skills being a useful bonus. /p /li /ulh3Skills experience /h3pbMust-haves /b /pullipb3+ years of experience in B2B marketing /b, with hands‑on experience owning campaigns and marketing activities. /p /lilipExperience withbmulti‑channel marketing /b, including email, paid campaigns, content and/or SEO. /p /lilipStrongbproject management and organisational skills /b, with the ability to manage multiple priorities and stakeholders. /p /lilipComfortable working withbdata and reporting /bto measure performance and improve campaigns. /p /lilipProactive, independent and confident working withbSales, BDMs, agencies and other stakeholders /b. /p /lilipFluent inbDutch and English. /b /p /li /ulpbNice-to-haves /b /pullipExperience inbB2B SaaS, logistics or an international environment /b. /p /lilipExperience using tools such asbHubSpot /b, Google Workspace inc. Ads and Analytics, WordPress, SEMRush, Slack and Canva. /p /lilipbGerman language skills /bare a big plus /p /li /ulh3What

we offer
/h3ullipAbhigh-ownership regional marketing role /bwhere you’ll have a direct impact on Qargo’s growth. /p /lilipThe opportunity to help shape abmore structured and strategic campaign approach /bas our marketing organisation continues to grow. /p /lilipA varied role combiningbcreative content, campaign execution and data-driven marketing /b. /p /lilipAbfast-paced, international tech scale-up /bwith plenty of autonomy. /p /lilipAbcollaborative culture /bwhere feedback, trust, and teamwork matter. /p /lilipCompetitive salary package and benefits. /p /lilipbHybrid working model /b, with