Demand Generation Specialist

p(Hybrid 3 days in office in Ghent) /ph3Senior Manager, Demand Generation /h3pAs a Demand Generation Specialist, you will own and scale Lansweeper’s pipeline generation engine for the global market, driving measurable impact across enterprise and mid-market segments. This is a high-impact individual contributor leadership role focused on building integrated demand generation and ABM programs that generate qualified pipeline, accelerate opportunity velocity, and support revenue growth. /ppIn the near term, the focus is on strengthening pipeline contribution, increasing campaign performance visibility, and deepening alignment with Sales (ITO audience). Longer term, the goal is to mature Lansweeper’s data-driven, account-based demand generation strategy in the cybersecurity and IT asset intelligence space. /ph3Challenge /h3h3The Main Challenges You’ll Face Are /h3ulliScaling predictable, high-quality B2B SaaS pipeline generation in a competitive cybersecurity market /liliStrengthening Account-Based Marketing (ABM) execution across priority verticals /liliDriving measurable ROI and clear pipeline attribution across multiple channels /li /ulh3Key Responsibilities /h3ulliOwn the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail /liliBuild and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities /liliLead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy /liliSet and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership /liliTrack, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement /li /ulh3Key Requirements /h3h3Hard Skills /h3ulli7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred) /liliProven track record of building and scaling pipeline generation programs that drive measurable revenue impact /liliStrong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred) /liliHands-on experience with Salesforce CRM and Pardot (marketing automation) /liliStrong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline /li /ulh3Soft Skills /h3ulliStrategic thinker with a builder’s mindset /liliStrong cross-functional collaborator with the ability to influence Sales and RevOps /liliHighly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously /li /ulpAI Specific Skills Lansweeper is an AI-native company. In this role, you’ll be expected to actively leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle. /ph3Team Info /h3pYou’ll join the Global Demand Generation team, working closely with Sales (ITO audience), Product Marketing, RevOps, Marketing Operations, Creative, and the Center of Excellence (CoE). /ppThis role reports directly to the Director of Global Demand Generation and operates as a senior individual contributor within the marketing organization. /ph3Our Offer /h3ulliSalary: €57,838 – €86,757 gross (EUR, Belgium, based on full-time employment) /li /ulh3Belgium /h3ulliMeal vouchers (€10/day), ecocheques (€250/year), vacation payout in June, and a 13th month in December. /liliTime off — 20 days holiday + 12 ADV days + 12 public holidays. /liliHealth protection — Full hospitalization and outpatient insurance, life insurance, disability coverage, and mental health support. /liliPension — Employer-paid pension plan included. /liliWork setup — Hybrid working with full telework equipment and a monthly home working allowance. /liliExtra — Flexible Income Plan to shape part of your package once a year. Company car or mobility budget included from a certain level. /li /ulh3About Lansweeper /h3pLansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence. /ppIn today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth — so teams can move faster and act with certainty. /ph3With Lansweeper, Organizations Can /h3pSee – Truly complete visibility across hybrid environments /ppKnow – Enriched asset intelligence with lifecycle and risk context /ppAct – Automate workflows, coordinate remediation, and enforce policy at scale /ppFrom universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformatio