Digital Marketing Specialist

h3About Televic Conference /h3 pTelevic Conference develops mission critical conference and interpretation technology for parliaments, governments, courts, city councils and corporations worldwide. /p pOur customers make decisions that matter. They need technology they can trust, and they need to understand why the right solution makes a difference. /p h3About the role /h3 pTelevic Conference is a premium brand in a competitive global market. To support our growth, we are looking for a Digital Marketing Specialist who can turn digital channels, data and technology into measurable marketing impact. /p pAs Digital Marketing Specialist, you lead demand generation across our digital ecosystem. /p pYou manage and optimize our website, SEO, SEA, AEO and GEO activities, activate LinkedIn and paid social campaigns, and build email and lead nurturing flows in HubSpot. /p pYou make sure the right audiences find us, engage with our content and move through the buyer journey. You also develop and activate webinar campaigns, using platforms such as Livestorm. /p pThis is a strongly data-driven and performance-focused role. You go beyond activation: you continuously monitor performance, build clear KPI dashboards and translate data into actionable insights. You critically assess what is working, identify opportunities for improvement and communicate digital marketing impact in a structured and understandable way to the marketing team, sales and management. /p pYou combine strategic thinking with a hands-on approach. /p pYou are comfortable working in HubSpot, enjoy getting into the detail of campaigns and customer journeys, and can connect digital performance to broader business objectives. /p h3Accountabilities /h3 h3Website, search organic visibility /h3 ul liOwn the day-to-day management and continuous improvement of the Televic Conference website. /li liDevelop and implement SEO, SEA, AEO and GEO strategies to improve visibility, discoverability and qualified traffic. /li liOptimize website content, landing pages, conversion paths and calls to action based on user behaviour and performance data. /li liWork with internal stakeholders and external partners to ensure technically sound, relevant and high-performing digital experiences. /li liMonitor search trends, audience intent and competitor activity to identify new opportunities. /li /ul h3HubSpot automation lead nurturing /h3 ul liManage and optimize HubSpot as a core marketing automation and demand generation platform. /li liDesign and maintain lead scoring models, lifecycle stages, segmentation and qualification criteria. /li liBuild, test and optimize automated email campaigns, nurture flows and customer journeys. /li liWork together with your inside sales colleague to ensure effective handover of qualified leads and support alignment between marketing and sales teams. /li liMaintain data quality, workflows, lists and reporting structures within HubSpot. /li /ul h3Webinars digital activation /h3 ul liPlan and coordinate webinars as part of broader demand-generation and campaign activities. /li liSet up and manage webinars in Livestorm, including registration pages, invitations, reminders and follow-up communications. /li liDevelop and execute promotional campaigns across email, Linkedin, website and other relevant channels. /li liTrack registrants, attendance, engagement and generated leads, and translate results into actionable insights. /li /ul h3Paid social digital campaigns /h3 ul liPlan, launch and optimize LinkedIn and paid social campaigns across relevant markets and audiences. /li liTranslate campaign objectives into targeting, messaging, landing pages, budgets and performance benchmarks. /li liRun structured tests on audiences, creative, messaging and conversion paths. /li liMonitor campaign performance continuously and take timely action to improve efficiency and result. /li liCoordinate with content, creative, product marketing and regional teams to deliver effective campaigns. /li /ul h3Analytics, dashboards performance reporting /h3 ul liDefine, monitor and maintain digital marketing KPIs across the full funnel. /li liBuild clear and actionable marketing KPI dashboards for ongoing performance management. /li liCombine data from HubSpot, website analytics, advertising platforms and other relevant sources. /li liAnalyze campaign, channel and funnel performance and identify trends, bottlenecks and opportunities. /li liReport on digital marketing impact in a structured, accessible way to marketing, sales and management. /li liTranslate insights into concrete recommendations, experiments and improvement actions. /li /ul h3Demand generation continuous optimization /h3 ul liDevelop and execute demand generation initiatives aligned with marketing and business priorities. /li liManage digital campaign planning from objective and audience definition through activation, measurement and optimization. /li liCollaborate with sales and marketing colleagu