Group Digital Marketing and Media Director F/M

pbAre you excited for your new career adventure? /b /p /brpAt Lyreco,

we offer
more than just a job, but a career /p /brpOur CGO Team is looking for a talented and ambitious new Group Digital Marketing and Media Director F/M to join our team. This is a highly strategic leadership position, at the heart of how Lyreco engages customers and drives performance across every market. /p /brpReporting directly to the Group Marketing Digital Director (position n-1 vs. CGO), you will oversee all marketing campaigns across every channel, and manage paid media investments and execution for the Group. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group’s key media and digital agencies. /p /brh3About Lyreco /h3 /brpThe Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe. /p /brpA global workplace solutions company with 10,000 employees, Lyreco's mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services. /p /brpTo learn more about Lyreco – see our career website here /p /brh3WHAT

WE OFFER
/h3 /brh3Your Role: /h3 /brpReporting directly to the Group Marketing Digital Director (position n-1 vs. CGO), you will oversee all marketing campaigns across every channel, and manage paid media investments and execution for the Group. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group’s key media and digital agencies. /p /brh3Your

Missions:
/h3 /brh3Define Omnichannel Marketing Media Strategy /h3 /brul /brlipAct as a strategic partner to the Group Marketing Digital Director and senior leadership in shaping the Group’s media and digital strategy /p /li /brlipDefine digital media marketing vision and priorities, channel mix, and investment guidelines /p /li /brlipDefine the global media strategy for offline and online media, and set budget allocation and media plan frameworks /p /li /brlipOwn Paid, Earned, Social, Owned campaign briefs as a key strategic deliverable /p /li /brlipOwn campaign material and launch planning, including media plans and retail media. /p /li /br /ul /brh3Build Digital Marketing Skills within company /h3 /brul /brlipBuild new Central team on Media Digital marketing /p /li /brlipDevelop team vision /p /li /brlipEnsure marketing teams are regularly upskilled on new media digital marketing topics /p /li /br /ul /brh3Media Execution Performance /h3 /brul /brlipSelect and manage media agencies /p /li /brlipValidate media plans for digital performance marketing and branding campaigns /p /li /brlipManage Paid, Earned, Social, Owned social, digital, and CRM always‑on performance marketing campaigns across subsidiaries /p /li /brlipCoordinate with subsidiaries on all other marketing campaigns /p /li /brlipSet the performance measurement framework and monitor campaign performance /p /li /brlipAlign global and local teams on media governance, campaign execution framework, and standards /p /li /brlipManage international Account Based Marketing (ABM) campaigns for international accounts and support local initiatives /p /li /brlipOwn agency contracts, paid media guidelines, prioritized accounts, ABM content production plans, and the media and campaign performance measurement framework /p /li /brlipOwn acquisition, nurturing, and retention strategy playbooks /p /li /br /ul /brh3Strategic Leadership Stakeholder Management /h3 /brul /brlipAct as a trusted strategic advisor to senior management and Group leadership on media and digital investment priorities /p /li /brlipBuild and maintain strong, trust-based relationships with stakeholders across markets, subsidiaries, and functions to secure alignment and buy‑in on media strategy /p /li /brlipRepresent the media and digital function within senior leadership and cross‑functional governance forums /p /li /br /ul /brh3Strategic Agency Leadership /h3 /brul /brlipLead the selection, contracting, and strategic management of the Group’s key media and digital agencies. /p /li /brlipOwn strategic agency relationships as a key lever for performance, ensuring high‑impact execution, cost efficiency, and consistent standards across markets /p /li /brlipAct as the primary strategic point of contact and escalation for agency performance and direction /p /li /b