Demand Management Expert

ph3Demand Management Expert
- Corporate Segment (Benelux) /h3pbWe help the world run better /bbr/At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. /pp To complement the team and forcustomer proximity requirements, this role is based in Belgium and we can only consider candidates which will not require a relocation /ph3Job Summary /h3pThe Demand Management Expert for the Corporate Segment is the strategic engine driving end-to-end demand creation and funnel acceleration across Digital, Field, and Partner-led motions for the Benelux market (Belgium, the Netherlands, Luxembourg). This role owns the Benelux Demand Management strategy for Corporate accounts within the EMEA operating model, ensuring strong contribution to pipeline growth, progression and conversion, and tight alignment with Sales, the Digital Hub, Partners and Marketing Operations. /ppYou will orchestrate efficient, insight-led demand tactics focused on net-new logo acquisition, operational excellence across the funnel, and scalable execution across countries while maintaining consistency with EMEA guidance and global standards. Through deep analysis of campaign performance and enablement of best practices, you will inform investment decisions and deliver measurable business impact for the Benelux Corporate segment. /ppYou will be an integral part of a lean, high-impact Benelux Demand Management team, working in close collaboration with the Head of Demand Management. Beyond the local team, you will actively engage with a wider regional and global Demand Management community to secure Benelux focus and exchange best practices. /ph3Key Responsibilities Focus Areas /h3ullibBenelux Demand Management Strategy Governance /b /liliLead and evolve the Benelux Demand Management strategy for the Corporate segment, aligned with EMEA and global guidance across Digital, Field, and Partner motions. /liliEstablish clear frameworks, guidance, and operating rhythms that align Benelux execution with EMEA direction. /liliEnsure programs empower in-country execution (Belgium, Netherlands, Luxembourg) while maintaining end-to-end consistency of messaging, execution standards, compliance, and measurement. /lilibDemand Planning Discipline /b /liliStructure a demand plan whilst tracking against pipeline targets and adjusting based on data. /liliPartner with all Demand Sources and Solution areas to secure an integrated Demand Generation plan. /lilibDrive Net-New Logo Acquisition Expansion Efficiency /b /liliDesign and optimize demand programs tailored to Benelux Corporate buying behaviours and market dynamics. /liliIdentify whitespace in Belgium, the Netherlands, and Luxembourg; pilot new motions with measurable impact on inbound/outbound contribution and early-stage pipeline creation. /liliIncrease demand efficiency by prioritizing high-yield activities and eliminating low-value tactics. /lilibFunnel Optimization Cross-Functional Alignment /b /liliPartner closely with Sales, the Digital Hub, Partners and Marketing Operations to improve conversion rates, accelerate velocity, and increase ROI across the funnel for Benelux Corporate accounts. /liliContinuously monitor funnel health and coverage across Benelux, identifying bottlenecks and guiding corrective actions. /liliSupport aligned, insight-driven operating rhythms across Sales, Marketing, and Partner teams. /lilibPerformance Analysis, Insight Delivery Optimization /b /liliTrack and analyze campaign performance across Digital, Field, and Partner motions to evaluate pipeline contribution, quality, and velocity in Benelux. /liliEvaluate the performance of demand sources—campaigns, partners, events, and digital channels—across Benelux to determine what reliably generates quality Corporate pipeline. /liliSurface insights, patterns, and best practices that drive continuous improvement and higher-impact investments. /liliTranslate performance data into clear recommendations on where to start, stop, or scale. /lilibOpportunity Quality, Governance Risk Monitoring /b /liliMonitor early-stage pipeline quality (including discontinued or disqualified opportunities) and surface root causes with improvement plans. /liliDrive higher qualification rigor and challenge speculative pipeline in partnership with Sales and RevOps, ensuring forecast integrity. /lilibCross-Functional Leadership Senior Stakeholder Collaboration /b /liliServe as a strategic advisor to Sales, Digital Hub, Marketing, and Partner leadership on Corporate demand investments and funnel performance in Benelux. /liliFacilitate alignment across