Digital Experience

Ready for a new Optichannel & Digital Journey challenge?

Our clients are the leading brands in Europe, and they're looking for a variety of digital talent for their teams. We'll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad

We're the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and BNP . We bring together Europe's finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in Digital Marketing, E-commerce, Digital Communication, Digital Analytics, Marketing Automation, Digital Product Design and Digital Transformation.

About the Role

As an Optichannel Strategist & Digital Journey / CRO Expert , you will join the Digital Marketing Chapter within the Marketing & Communication department of one of Europe's leading banking brands.

Your mission will be to design, optimize and continuously improve customer journeys across digital and offline touchpoints , while driving conversion, engagement and business growth .

You'll act as the bridge between business stakeholders and customer needs , combining expertise in Customer Journey Mapping, CRO, Digital Analytics, UX, AI and emerging technologies to create seamless customer experiences.

Your Responsibilities

• Develop and maintain an optichannel strategy across web, mobile, email, social, paid media and offline channels
• Design end-to-end customer journeys from acquisition to retention
• Identify friction points, drop-offs and optimization opportunities
• Lead Conversion Rate Optimization (CRO) initiatives , including A/B and multivariate testing
• Analyze customer behavior and digital performance using analytics tools
• Build KPIs and dashboards to measure journey performance and conversion
• Manage and evolve the Digital Shelf (channel strategy & best practices)
• Collaborate closely with Content, UX, SEO/GEO, IT and Marketing teams
• Support personalization, segmentation and CRM initiatives
• Coach marketing teams on channel best practices and emerging digital trends

Requirements & Qualifications

• Bachelor's or Master's degree
• Strong experience in Optichannel Marketing Strategy
• Proven expertise in Customer Journey Mapping
• Experience with UX principles and Conversion Rate Optimization (CRO)
• Analytical mindset with a strong focus on experimentation and continuous improvement
• Excellent stakeholder management skills
• Fluent in English + French or Dutch

Must-Have Skills

• Digital Journey Mapping
• Optichannel Strategy
• Adobe Analytics / GA4
• Google Tag Manager
• ContentSquare (or similar analytics tools)
• A/B Testing & Experimentation
• Behavioral Analytics
• Figma
• Service Design/Design thinking knowledge
• Agile methodologies
• Strong stakeholder management (Marketing & IT)

Nice-to-Have Skills

• Experience in Digital Transformation
• Knowledge of Banking or Financial Services

What We Offer

• Payroll or Freelance collaboration
• Join a leading European banking brand undergoing a large-scale digital transformation
• Become part of a dynamic, ambitious and highly skilled digital team
• Play a key role in shaping the future of customer experience

Why Join Ariad?

• Join a community of 100+ digital consultants
• Work on projects that match your skills and ambitions
• Receive personalized coaching and honest career guidance
• Participate in quarterly community events and meetups
• Enjoy our annual Workcation in sunny Southern Spain
• Continuous learning and professional development
• Access projects with Samsung, ING, Carrefour, L'Oréal, Decathlon, BNP and many other leading brands
• Attractive salary package including company car, fuel card, net allowance and extensive extra-legal benefits