Technical and Marketing Manager Diagnostics
il y a 4 semaines
Zoetis is looking for a Technical and Marketing Manager Diagnostics .
The Technical and Marketing Manager has a twofold role: to provide expert veterinary care and to spearhead marketing initiatives aimed at promoting our diagnostics products and services.
You will play a pivotal role in ensuring technical support for our customers while also implementing strategic marketing campaigns to attract clients and enhance brand awareness. You are responsible of rolling out the tactical plans aligned with the centrally decided strategies and validate the technical content of the developed assets and trainings.
By combining your veterinary expertise with marketing acumen, you will contribute to the growth and success of our diagnostics business.
CORE RESPONSIBILITIES
Technical
Provide comprehensive technical material and services to support our Diagnostics customers. Develop internal and external training plans aligned with the strategic and tactical plans of the Diagnostics Business.Marketing
Execute marketing plans to promote diagnostics products and services, attract new clients, and retain existing clients. Create compelling marketing material, including website content, social media posts, brochures, and advertisements, to effectively communicate our services and value proposition. Utilize digital marketing tools and platforms to enhance online presence, engage with audiences, and generate leads.Relationships
Develop mutually beneficial long-term partnerships with our customers based on high quality interactions and exceptional provision of service Implement bespoke solutions for the customer, utilising all available resources and tools Address the specific and individual needs of customers proactively and effectively Work effectively at all levels in the team; with the Business Manager Diagnostics on planning, and with all relevant stakeholders giving them the direction to carry out strategy and plans Contribute to the success of your team by sharing best practice with colleagues and proactively introducing ideas Share detail of the management of key accounts with colleagues throughout the business unitCompliance
Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values, travel & expenses policy and local codes of practice Maintain detailed and accurate business records including CRM of the teamKEY SKILLS
Capability in, or potential to develop :
Strong medical skills, with a commitment to upholding high standards of veterinary care. Proficiency in marketing principles and strategies Excellent communication and interpersonal skills, with the ability to effectively interact with customers, colleagues, and external stakeholders. Creative thinker with a passion for animals and a drive to promote animal health and welfare. Proven collaborative abilities Familiarity with digital marketing tools and platforms, including social media, email marketing, and website management.Our Colleagues make the difference
Keep your technical and marketing skills sharp. Train, and retrain Be an expert on your products – know them inside and out, and continue to learn Use the experience from setbacks and failure to drive your future successAlways do the right thing
Sell what you know your customers need; what you know will work for their business Uphold the highest standards of professionalism, honesty and integrity with the customer Help build the reputation of our brand by understanding and supporting the things that we stand forCustomer obsessed
Know your stakeholders. Know more than just their names, know their business Establish effective and lasting relationships with customers that build loyalty to our brandRun it like you own it
Ground all technical and marketing plans in commercially sound thinking Make realistic and achievable commitments to customers that work for our business whilst benefiting theirsWe are one Zoetis
Show the customer a united team that speak with one voice Give the team timely information and support that helps them to deliver their role Know what’s going on around the business and talk about it to your customersTRAINING & QUALIFICATIONS
Doctor of Veterinary Medicine (DVM) degree Licensed veterinarian with X years of clinical experience in small animal practice. Languages: Dutch and/or French + EnglishEXPERIENCE
Proven experience (3 years) in a technical role Experience in a marketing role is a plus Professional experiences gained in industries or sectors outside of Animal & Human Health are welcomed
TRAVEL REQUIREMENTS
High frequency of travel. Drivers License required Full time-
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