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Trade Marketing Manager
Il y a 4 mois
Did you know that Philip Morris International is undergoing a revolutionary business transformation? We will be far more than a leading cigarette company. We want to change society and deliver a smoke-free future. Thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free alternatives to cigarettes.
And it does not stop there. We are investing in a portfolio of innovative products beyond nicotine. So, whether in new product development, commercialization, operations, science, you name it, we are putting our vision into reality every day and make the change happen, right now.
Do you want to be part of this transformation? Do you want to join our team of optimistic people to build a new future?
The mission of the Trade Marketing team is to develop a B2B strategy with our retailers in mind. It needs to consider their business, needs and gaps and find solutions that help them in their daily life. The goal is to create share of love and share of market.
To achieve this, we are sourcing a Trade Marketing Manager Belgium/Luxembourg who will report to the Manager Trade Marketing.
You'll be accountable for enabling the indirect channels to deliver the best in class commercial performance and retail NPS. This role is critical in bringing deep channel understanding in the development of the trade marketing agenda and will require a very close collaboration with key internal stakeholders, such as the Consumer Experience, Marketing, Country teams and Commercial Planning. Key accountabilities 1. To develop an integrated strategic trade education, communication and engagement program to increase awareness, motivation, distribution and the sales of our products. The content will be jointly developed with the various stakeholders in the organization.
2. To increase our knowledge of the trade universe and create specific content for each community of retailers with focus on the retail needs & gaps (input retail toolbox).
3. To create retail knowledge on our smoke free products and to increase support for the smoke free vision (trade education program).
4. To build a clear, singular tone of voice framework for our retailer communications (with better copywriting and trade media plan).
5. To create motivation to sell our brands through effective trade loyalty and commercial programs, special treatment (trade guests & trade events) and with a clear trade remuneration scheme.
6. To increase the multi-category (focus both on Smoke Free and Combustible products) approach in communications towards the retailers and in the engagement programs. Key challenges in the role • You will participate in key customer experience and commercial projects.
• You will actively collaborate and build bridges with various and diverse key stakeholders in pursuit of an improved customer experience.
What we are looking for: Required experience: • Proven front office experience.
• Deep knowledge of the Belgian market
• Project Management
• Third Party Partner (agency) Management experience is a plus. Key Competencies: • Very strong consumer centricity: Retailer Knowledge, Insights & Analytics, Action (Strong ability to adapt messaging meeting to the needs of trade partners, reducing retailer pain points).
• Strong collaboration skills: you seek true collaboration and build bridges with multiple internal stakeholders in order to reach common goals.
• Drive to achieve you can overcome obstacles to move forward and help others to do the same, you proactively work to find solutions to problems.
• Curiosity and creativity to create new ideas to benefit our trade partners.
• Excellence at influencing others: you leave a mark.
• Growth mindset: you are resilient and adapt to a changing work environment.
• Fluency in the local language(s) is a plus: Dutch and/or French. • Relationships with People
• Thinking Style
• Feelings and Emotions
? Cognitive Ability Test Report links under three headings
• Deductive reasoning (measuring the ability drawing logical conclusions)
• Inductive reasoning (measuring conceptual and analytical thinking)
• Numerical reasoning (measuring capacity to understand numerical data and interpret mathematical information correctly)
Retail Sales, Analytics, Concept Development, Communication, Problem Management, Influential Skills, Customer Experience, Drawing, Engagement, Net Promoter Score, Creative work, Remuneration, Stress tolerance, Consumer, French language, Deductive Reasoning, Treatment, Development, Planning, Self motivated, ISA, Trading, Dutch Language, Reception, Content, Tone of Voice, Distribution Sales, Media, Scheme, Project Management, Inductive Reasoning, Marketing, Copywriting, Education, Commercial Projects, Logical Reasoning, Trade Marketing, Messaging
