Head of Marketing
Il y a 6 mois
**Your mission**:
As Head of Marketing, you’ll lead an international team with a digitally focused growth marketing strategy that is aligned with the business strategy and goals.
You’ll be an inspirational leader and drive a performance culture, earning respect and support across the business. You’ll establish close and collaborative relationships with our internal teams to get aligned. You will communicate the essence of our value proposition to a targeted audience to win the hearts and minds of our clients and researchers’ community.
**What you’ll be doing**:
- Develop a clear and targeted **go-to-market marketing strategy** aligned with our company strategy and ICPs.
- Finetune our **value proposition** to differentiate and communicate our offer more effectively.
- Create a cohesive Intigriti brand, collaborating with all departments on design and tone of voice.
- Develop our existing platform into a highly effective paid & organic platform with an optimized prospect journey.
- Develop a robust strategy for **field marketing and events**, with the willingness to travel.
- Broaden the understanding within the company of our ICPs by giving clear **firmographics and persona data** on which to target companies and their decision makers.
- Build an **account-based marketing** approach to create a target account database shared with our SDR and AE team.
- Working closely with agency partners and managing those relationships.
- Build an **inbound content strategy** through a high-performing website, SEO, conversion, nurturing, and retargeting.
- Clearly measure the **attribution of successful leads** and invest further in higher-performing channels by also dropping low-performing ones.
- Manage the marketing budget using **ROI-based decisions** on where to invest our resources.
- Be part of the Leadership Team, and report your successes to the team, the company, and the board.
- ** H**ire, coach, and retain** an entrepreneurial and inclusive team.
**What you’ll bring**:
- Approx.** 10+ years **of experience leading B2B marketing teams within a SaaS start-up / scale-up.
- Demonstrated experience in positioning a company in a competitive market and winning market share fast.
- Decisive** leadership skills** with the ability to prioritize and build relevant strategic brand initiatives from the ground up.
- Extensive **knowledge of modern data-based** **marketing platforms**, account-based marketing, and activity optimization through multi-channel attribution.
- Strong verbal and written communication skills, with an approachable and professional style.
- Experience in content driven marketing.
- Excellent **presentation skills **with the ability to express thoughts logically and succinctly.
- Knowledge or a considerable interest in cybersecurity is a big plus.
**What is in it for you?**:
- Competitive salary
- 40-hour work week
- ️ 20 days of annual leave + 12 ADV days
✈️ 1-month work abroad
- Flex Income Plan (Cafetariaplan)
- Company car and fuel card or Mobility budget
- Top-notch hospitality and group insurance
- ️ Meal & Eco vouchers
- Hybrid working model
- ️ Initial home office budget
✍ Great training and yearly learning budget
- Social activities and team outings
✨ Referral bonus
❓ Employee Assistance Program
- Great hardware and access to the best tools to be successful in your role
- ️ Mobile subscription contribution
**Why join us?**:
Here are some great benefits of joining our team:
- ** Cybersecurity is a great place to be** The security industry is fast-paced and continues to grow even during times of economic uncertainty.
- We provide a **clear career path** and learning budget to help set you up for success.
- Join a company that’s making a real impact. In addition to our **sustainability** goals, we empower ethical hackers from all backgrounds to earn a living.
- Be yourself Our **international team** celebrates individuality and places a strong focus on diversity and inclusion.
- We are the proud winners of the** Deloitte Rising Star award** in 2020 and the **Deloitte Fast 50 award** in 2021.
- We’re backed by top investors who are enabling us to **grow internationally.**
**About us**:
Intigriti is a rapidly expanding cybersecurity company specializing in
**crowdsourced security services** to help organizations protect themselves from cybercrime.
Our industry-leading
**bug bounty** platform enables companies to tap into our global community of 70,000 ethical hackers, who use their expertise to find and report vulnerabilities that may otherwise have gone unnoticed.
More than 200 organizations, including Intel, Yahoo, and Red Bull, trust our platform to reduce the risk of cyber-attacks and data breaches. With cybersecurity becoming an increasingly important issue, our complementary
**security testing services** have been designed to help companies of all sizes keep their digital assets secure.
Founded in 2016, Intigriti now has a global team o
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