Director Marketing
il y a 3 semaines
OPLEIDING
Minimaal een masterdiploma, bij voorkeur in marketing, communicatie, bedrijfskunde of een vergelijkbaar vakgebied.
TALEN
Vloeiend in Nederlands en Engels, zowel mondeling als schriftelijk.
KENNIS / ERVARING
Ten minste 10 jaar ervaring in marketing, communicatie en ledenwerving, met een bewezen track record in leidinggeven.
Ervaring met het ontwikkelen en uitvoeren van strategische marketing- en communicatieplannen.
Kennis van digitale marketing en datagestuurde besluitvorming.
PERSOONLIJKHEID
Een proactieve, resultaatgerichte leider die innovatief denkt en handelt.
Een uitstekende communicator die goed kan samenwerken met verschillende belanghebbenden.
Een visie- en strategisch denker met oog voor detail en pragmatisme.
MISSIE
De missie van de directeur Marketing, Communicatie en Ledenwerving is het versterken van de positie van de organisatie als dé ondernemersorganisatie in België door middel van effectieve marketing, communicatie en ledenwervingsstrategieën. Het doel is zelfstandige ondernemers te ondersteunen en te verenigen, en hen te voorzien van de juiste middelen en netwerken om hun ondernemingen te versterken. De directeur is lid van het managementteam en directieraad, en speelt een actieve rol in de vormgeving van het globale beleid.
VERANTWOORDELIJKHEDEN
Leiden van het marketingteam, ontwikkelen van strategieën voor ledenwerving en -behoud, en bijdragen aan de strategische doelen van de organisatie.
ROLBESCHRIJVING
Strategische Rol
- De directeur is betrokken bij strategische besluitvorming en het ontwikkelen van actieplannen voor marketing en ledenwerving, in lijn met de organisatiedoelen.
- De voortgang wordt regelmatig gerapporteerd aan het managementteam.
Uitvoerende Rol
- De directeur ontwikkelt marketing- en contentplanningen met meetbare doelstellingen voor ledenwerving en merkversterking.
- Leidinggeven aan het team en het bevorderen van samenwerking tussen afdelingen.
- Verantwoordelijk voor het jaarlijkse budget en het implementeren van innovatieve marketingstrategieën, inclusief digitale marketing en dataverzameling.
- Faciliteert verandering en stimuleert teamontwikkeling en teambetrokkenheid.
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