Marketing Director
il y a 1 semaine
Brussels Beer Project is one of the most dynamic craft breweries in Europe. We are looking for our future Marketing & Communications Director who will represent Brussels Beer Project and express the true love of craft beer
You will lead and elevate BBP's marketing & communications initiatives, driving the brand's growth and impact. You are both a strategic leader and hands-on doer, ensuring our brand remains bold, innovative, and community-driven.
You will oversee brand storytelling, public relations, social media, and event marketing, from concept to execution. You will define and execute BBP's marketing strategy, ensuring we continue to disrupt the beer scene and build meaningful connections with our community. You'll come up with bold projects and crazy ideas, always shooting for the stars
You will report directly to Sebastien Morvan (BBP Co-founder) and work closely with all BBP teams, including sales, production, operations and taprooms.
Your Role & Responsibilities
Leadership & Strategy
- Develop and execute BBP's global marketing & communication strategy in alignment with business goals.
- Lead our Marketing Executive, providing her with coaching, structure, and vision to drive impactful campaigns, while giving opportunities to young interns to learn and grow
- Manage the network of creatives collaborating with your team, including photographers, videographers, Google experts, Meta specialists, and more
- Ensure brand consistency across all communication channels, reinforcing BBP's craft philosophy
- Stay ahead of industry trends and emerging digital innovations to keep BBP at the forefront of craft beer marketing
- Manage the marketing budget strategically, allocating resources to projects with the highest expected impact and return on investment.
Communication & Storytelling
- Oversee key marketing campaigns, PR, and creative projects from the idea to its execution
- Develop compelling brand narratives, ensuring BBP's voice is unique, authentic, and engaging
- Manage public relations, working with media and influencers to amplify BBP's story
- Provide strategic guidance on copywriting & content creation, ensuring an engaging and consistent BBP tone of voice
Community & Engagement
- Build and nurture BBP's community, ensuring meaningful engagement through social media, events, and collaborations
- Drive performance marketing & data-driven decision-making to maximize online sales and community growth
- Organize strong and impactful events to create meaningful experiences with our crowd
Your profile
We value experience & results, but first and foremost, we look for the right person to fit our team & culture
Bold, structured, creative, and community-driven
Proven leadership experience in marketing & communications, with a track record of coaching people
Interested about craft beer industry
Curious about AI tools, which ones are available and relevant
Strong background in brand storytelling, PR, and digital marketing
Data-driven approach with experience in performance marketing & analytics
Deep understanding of social media trends, platforms & engagement strategies
Exceptional communication skills, both written & verbal (French & English required, Dutch is a plus)
Ability to thrive in a fast-paced, entrepreneurial environment
Hands-on, not afraid to challenge the status quo & take risks
7-10 years of experience in marketing/communication positions
Up for the challenge?
Send the information below to Sebastien@beerproject.be & kiliaan.d@beerproject.be with "MARKETING & COMMUNICATIONS DIRECTOR" in the subject line:
Your CV
Max 150 words on why you want to join BBP
A recent brand campaign from any industry that recently inspired you and why
Your favorite artist
Looking forward to meeting you soon
Our recruitment policy focuses on diversity, inclusion, and equal opportunities. We will select candidates based on their qualities, regardless of age, gender, origin, conviction, or nationality. We also encourage people with disabilities to apply. We will make any necessary adaptations both regarding the recruitment procedure and the integration within BBP. This position does not require specific physical abilities.
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