Senior Marketing Manager(M/W/D)

Immoweb Brussels, Brussels Region, Belgium Senior Marketing Manager (M/W/D) Join one of the world’s largest and most innovative digital real estate tech companies. Backed by global investment leaders KKR and CPP Investments, AVIV Group is redefining how people buy, sell, rent, and value property across Europe and the Middle East. With a strong presence in France, Germany, Belgium and Israel, we’re behind some of the region’s most iconic digital real estate platforms — including SeLoger, immowelt, Immoweb, Meilleurs Agents (France’s leading property valuation platform), Yad2 (Israel’s #1 classifieds site), and Homeday , one of Germany’s fastest‑growing proptechs. Our mission? To simplify life’s most valuable transactions. We bring together data, technology and human insight to empower millions of people to unlock their perfect place Join us in shaping the future of real estate. Job Description We’re looking for a Senior Marketing Manager who is customer‑obsessed , data‑informed and creatively driven. You’ll play a key role in designing and executing marketing initiatives that make Immoweb top of mind for both consumers and professional partners — connecting real insights with bold creativity to build trust, growth and engagement. You’ll work across campaigns, channels and teams to ensure that every action starts with the customer and ends with proof of impact. Key Responsibilities Strategic support: Together with the Category Manager you decide the marketing strategy for your category. You own the planning, budget and execution of the marketing campaigns and strategic initiatives that align with Immoweb’s growth objectives. Campaign execution: You create and implement annual brand and product marketing plans aligned with performance and ROAS targets for your category. Market & user insights: Collect, analyse and interpret user data, market trends and campaign metrics to support user‑centric decisions for the category you are working on. Performance tracking: Contribute to marketing analytics and reporting, identifying optimisation opportunities across channels. Budget management: Support efficient budget allocation through measurement of marketing ROI and cost‑effectiveness. Brand consistency: Ensure coherence in brand positioning, tone of voice and visual identity across all touchpoints. Creative collaboration: Coordinate the production of compelling, inspiring marketing materials that engage users and customers. Cross‑team collaboration: Work with performance marketing, product, sales, customer care and design teams. Operational excellence: Support process improvement, ensure media transparency, and contribute to efficient marketing execution. Culture & teamwork: Be an active contributor to an agile, curious and collaborative marketing culture focused on innovation and continuous learning. Qualifications You’re a customer‑obsessed marketer who combines creative energy with analytical precision. You think in insights and take ownership from idea to impact. 7+ years of marketing experience, ideally across digital, brand or performance marketing. Excellent organisational and communication skills — structured, proactive and able to simplify complexity. Creative and curious, with a passion for storytelling, content, and building brands people trust and love. Driven by customer insight — you listen, test and adapt until real user value is achieved. Collaborative and confident in cross‑functional environments; you thrive in fast‑paced, evolving contexts. Experience in real estate, marketplaces or tech is a strong plus. Fluent in English (French or Dutch is a big plus). Excited by innovation — you explore Gen‑AI and data‑driven tools. Strong problem‑solver and team player, balancing bold thinking with disciplined execution. You act like an owner, decide fast and deliver hard — because for you, marketing isn’t about activity, it’s about impact. Benefits A professional and stimulating work environment. Opportunities for personal development (training). Responsibility and a challenging job. Work‑life balance: working from home, flexible working hours. A dynamic, open and collaborative corporate culture. Well‑being initiatives: fruit, fun room, yoga, teambuilding days, end‑of‑year dinner, after‑work drinks … If you like running/jogging or cycling to work we have shower facilities onsite. A leading company with a strong sense of social responsibility (green team, inclusion team, charity work, digital accessibility for all). An attractive salary package commensurate with your experience (meal vouchers, variable remuneration, gift vouchers, home working allowance, mobile phone, group insurances, dental care …). At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non‑visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part‑time or flexible working requirements, please let us know. In your application, please feel free to note which pronouns you use (e.g. she/her/hers, he/him/his, they/them/theirs). Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Referrals increase your chances of interviewing at Immoweb by 2×. #J-18808-Ljbffr