Senior Manager

Senior Manager - Flights Marketing (Bangkok-based, relocation provided) Agoda is seeking a Senior Manager – Flights Marketing to define and execute marketing strategy for Agoda’s Flights vertical, driving growth and customer acquisition. Responsibilities Define Marketing strategy for Flights Vertical (outside of pricing) Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on channels such as CRM and Paid Performance marketing Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using tools such as SQL or Tableau to drive meaningful initiatives Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members Qualifications Extensive Experience: 8+ years in Data Analyst position or projects involving big data — preferably in the tech, e‑commerce, or digital marketing industry Bachelor's degree in computer science, statistics, math, engineering, economics, or finance Data‑Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau, and MS Excel Strong Communication Skills: Exceptional writing and verbal communication abilities with proficiency in creating impactful and visually appealing presentations Stakeholder Management: Ability to effectively communicate, influence, and persuade with different levels of stakeholders (including senior management) with proven strong commercial acumen People Management Experience: including hiring, coaching, and developing team members Entrepreneurial Mindset: Proactive, entrepreneurial mindset with a strong sense of ownership and a get‑thing‑done attitude Desired Experience in digital or social media marketing Experience in the online travel or e‑commerce industry Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third‑party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. #J-18808-Ljbffr